The first webinar of the Airlines 2.0 branding series has been a roaring success. Thanks to everyone who attended the webinar. I’ve been getting some very positive feedback about it already. Here’s what one participant had to say: “Nigam has an excellent grasp of branding fundamentals. Couple this with his deep understanding of the airline … Read more
Image via Wikipedia … In my first post of the year, I had collated predictions from industry experts for the future of the airline industry in 2009. Here’s my own analysis on the current situation, and I feel, among other things, 2009 presents an opportunity for airlines to tap on technology to build stronger brands. … Read more
Image via Wikipedia Over the past few months, I’ve had a chance to interact with some of the brighest minds of the airline industry as well as key brand leaders. Though these were all individual interviews, there was a common question in all of them – “What’re your thoughts about airlines and branding in 2009”. … Read more
Image via Wikipedia What a year it has been for the airline industry! It started out in high spirits, until oil prices reached $160 per barrel and claimed airlines globally in its wake. And now, oil prices are predicted to go down to $20! In the midst of all this, some airlines took extreme measures … Read more
U… Update, January 8, 2009: This webinar has now been conducted. The slides can be viewed here. The presentation recording will be uploaded soon. Thanks to all those who attended. Please feel free to send me feedback. Dear Readers, I’m pleased to share with you that I’ve been invited to lead a series of free … Read more
At Sea-Tac airport in Seattle yesterday, many slept on the floor or in chairs, while other bleary-eyed passengers again stood in lines that snaked around the terminal, some counting their delays by days rather than hours. All this, caused by some of the worst snow-storms during the peak travel period in the Northwestern US. To … Read more
Gone are the days when we received some unknown meat topped with a squishy brown liquid and neon green vegetables on board airlines. These days, either we don’t receive anything for free ($2 for water anyone? Think US Airways ), or we receive peanuts (think Southwest) or are over-fed (think Qatar Airways). But which airlines … Read more
Dear Readers, SimpliFlying has recently hit a number of major milestones. I have published one hundred articles on this blog now (this is 101st) and they have been read over 17,000 times! In addition to the recent award and accolades, SimpliFlying has a PageRank of #12 on Google for “airline branding” and comes up as … Read more
…. Recently, Delta Airlines hired a new COO for the merged entity. He is the former CEO of Greyhound – the notorious bus service in the US with customer service horror stories abound on the internet. When I read this news, I couldn’t help but forward it to the lady who had animatedly mentioned to … Read more
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