My prediction last month that Virgin Atlantic, one of the world’s leading long-haul airlines, is not on the brink of collapse seems to have proven true. The airline recently announced its financial results – which turned out surprisingly positive, given the tatters the rest of the industry currently is in. Premium passenger numbers were up … Read more
Rohit Bhargava is the author of a recently released book called Personality Not Included and also the blogger of the very popular Influential Marketing Blog. Recently, when he was asked “what is one brand desperately in need of personality?”, his answer (unsurprisingly) was United Airlines. Here is what he had to say: The one that … Read more
Last week, Jet Airways in India fired almost 1000 employees (and then re-instated them after a huge furor). In bad times, it’s natural for companies to cut costs, and reducing headcount is one of the ways to do that. But it was the method of communication that infuriated employees and resulted in widespread public protests. … Read more
I was recently invited by Airbus to deliver a presentation at in St Tropez, discussing the implications of the connected traveller and social media and passenger comfort. Here is my presentation from the conference, presented in St Tropez in October 2013. If you have questions about this presentation, please feel free to email us at … Read more
………… “Successfully branding an airline is the ultimate branding test,” concluded Allen Adamson last Friday in his office during an interview with this blog. Allen is the Managing Director at the New York office of Landor Assosiates, one of the most respected branding firms and one that is heavily involved in airline branding globally. Landor … Read more
Dear Readers, Thanks for all your support for this blog in the past 9 months since we started. It gives me great pleasure to share with you that SimpliFlying will be launching a new micro-site, SimpliFlying Buzz, on Nov 3, 2008. SimpliFlying Buzz will be the first airline marketing and branding portal on the web, … Read more
India’s leading private airline, Jet Airways has just decided to sack 1900 employees following their wide ranging alliance with Kingfisher Airlines. The move is intended towards cutting costs for the carrier struggling with high costs in an unfavorable economic environment. But that’s stuff everyone already knows about. Here’s something interesting I encountered this morning. A … Read more
……… Innovative products and services – the key ingredient for strong brands – ooze out all the chart-toppers in Conde Nast Traveler 2008 airline rankings released recently. Last week, in an interview with this blog, Gary Leopold, the CEO of ISM Boston shared that “the product is the brand”. This certainly holds true for for … Read more
……… Emirates Airline has placed the largest order of the largest plane in the world. They will eventually have 58 A380s – one third of the total orders Airbus has received till date. Their first A380 that flew from Dubai to New York City on Aug 1, 2008 dazzled everyone with exclusive showers in the … Read more
……… According to ISM Boston‘s website, Gary Leopold, their CEO, “not only eats, sleeps and breathes travel, he knows it from the client side.” After having a conversation with him, one would appreciate the completeness of the sentence – and the man. Not only has Gary led ISM Boston – a niche travel marketing firm … Read more
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