….. Jet Airways has been the shining star of the Indian aviation industry, especially in the past 5 years, since liberalization. The airline established itself as the harbinger of positive changes in the region, and currently offers one of the best service in the Indian skies, their numerous industry awards a proof of that. A … Read more
AirFrance-KLM recently launced Bluenity, what they claim as the “first social network for travelers” by an airline. But as Scott Carmichael pointed out in his article at Gadling, Lufthansa was the first airline to launch such a social network called GenFly Lounge – targeted at student travelers. Both of these sites follow the norms of … Read more
… If you haven’t already heard, all pilots in France are going on strike yet again this weekend. It almost seems like a futile attempt at getting a long weekend for themselves. That means, all air travel in France will shut down from 14-17 November, since no planes take off – not just for Air … Read more
Lippincott, a leading brand strategy and design consultancy, has worked with airlines globally, including Virgin Atlantic and most recently TACA Airlines. Lippincot helped TACA deliver a “calming trip” to their customers, the moment they stepped aboard the plane. They have also extensively helped Delta Airlines deliver a 360 degree brand experience, both internally and to … Read more
… Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month. For a person who has come from behind, fighting tough opponents to win the elections, success … Read more
I was recently reading an article by Harvard Business School Professor John Quelch, who discussed eight refreshing ways of marketing in a recession. Inspired by that article, I decided to take a shot at coming up with ways in which airlines can market themselves to achieve a superior brand authority in a recession. Here are … Read more
I’ve always found Thai Airways’ new brand image to be very appealing – purple, gold, and very traditional shapes. But I never really knew what it meant and stood for. So I decided to do some digging around, and here’s what I found. This description is by an Airliners.net member, Mathias Krewedl The ornament consists … Read more
…. Terry Maxon of the Airline Biz Blog recently posted an email from a passenger who was helped by a Southwest Airlines employee at Love Field airport in Dallas. It is a great show of how empathizing employees can create trust between the brand and the customer. Again, proving the theory that happy employees lead … Read more
Although American Airlines posted a $45 million profit in the last quarter, it was only the sale of a financial advisory unit that kept them in black. Otherwise, they’d have lost over $300 million in one quarter. But why? Shouldn’t all those charges for anything that’s not attached to the plane helping boost profits? Apparently … Read more
…. “Airlines need to have more of their staff smiling in their interactions with passengers, to make them feel comfortable. All we need is a little empathy.” That’s one of the tips Patrick Hanlon shared in my chat with him yesterday, on how airlines can build stronger brands to weather this crisis better. Patrick, the … Read more
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