Imagine the withdrawal effects the frequent flier who used to be on an airplane three to four times a month? Not only would he or she be feeling awkward at home, but he or she would also be missing his or her airline “family”. From the crew to the check-in staff. From the airlines’ perspective, it … Read more
With the coronavirus pandemic still unfolding and its impact on commercial aviation becoming increasingly dramatic, airlines are considering how to reassure the flying public that flying with them is indeed a safe and sanitary experience. After 9/11, airlines, airports and governments scrambled to find solutions and quickly implemented new measures to increase security, specifically related … Read more
SimpliFlying advocates airlines issue full refunds Contrary to the stand taken by the industry lobby IATA that airlines are not in a position to issue refunds due to cancellations, SimpliFlying believes it is unethical for airlines to hoard cash for services they cannot deliver. Hence, we advocate that airlines issue full refunds to customers impacted by cancellations due … Read more
Business Class Vs. Cargo Class Traditionally, airline’s marketing and branding efforts have focused on the passengers they fly, and not the cargo they carry. This is especially true for carriers that only have belly cargo, and do not have fully dedicated freighters. But because of the coronavirus, that dynamic has changed. There is essentially no … Read more
Last week we held our third weekly COVID-19 Airline Task Force call, this time with Chief Commercial Officers. The aim was to discuss what commercial decisions airlines have to make when coping with the novel coronavirus outbreak, including processing cancellations, managing (low) capacity, motivating teams and dealing with governments. Here’s what you can learn from some of the top airlines CCOs. Step1: … Read more
Emirates has released a new online video called ‘Do you remember’, which looks ahead to better days when we’ll all be able to travel again. I really wanted to like it. I’m all for airlines starting to think long term when it comes to their brand. However the more I watched it, the more uncomfortable I became. … Read more
The world will be a different place once we’re on the other side of the Covid-19 crisis and consumer behaviour will change. Just one example, we could see the end of many movie theatres, with online streamed premieres becoming more common (which as an aside has interesting implications for IFE). Certainly in the West, there will also … Read more
This story appeared in our Corona AV-Daily newsletter. Do you want to receive it for free? You can sign up here. Yesterday Dubai International, the world’s largest international airport, shut down as the UAE closed to international air traffic. Nearby Qatar, and the national carrier, Qatar Airways however took a completely different approach. The airline … Read more
The Covid-19 epidemic’s steady spread has led to strict controls being put on travel around the globe. While in the APAC the situation has been slowly stabilising, for those in Europe or the Americas it’s just beginning. While it heavily affects airline operations, it also greatly influences airline customer service and its digital assets. To see how airlines in different parts … Read more
I’ve been working in aviation for over a decade. I would love to airlines to be able to take to the skies and spread the magic of flying again. While airline bailouts are being sought from the governments, they also face a backlash from customers. Is it justified? Perhaps it is. I often start my speeches referring to the … Read more
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