At Simpliflying our primary goal is to help airlines become remarkable. Having worked with around 100 airlines (and airports + OEMs) globally in the past decade, we knew that during the Covid-19 crisis they would need our guidance more than ever. So we decided to do something about it. In typical SimpliFlying’s manner, not only we wanted to share our … Read more
SimpliFlying was invited to the Airbus Headquarters in Toulouse for a 2-day event, and sent Marc Bång, CEO of the SimpliFlying Global institute, and our intern Pavel Bogomolov (Pasha), to celebrate the delivery of the Aeroflot Russian Airlines (Aeroflot) first Airbus A350-900 (A350). This article is also featured in Airline Marketing Monthly Magazine, which you … Read more
“20,000 CEOs” I am reminded of Turkish Airlines an interview I had done with then Turkish Airlines CEO Dr. Temel Kotil for my book SOAR. Dr. Kotil told me, “I have 20,000 CEOs helping me do my job better.” He believed in putting his full faith in his young managers and empowering them, at the risk of … Read more
Airline leaders have possibly the toughest job in business right now due to the coronavirus pandemic. They need to handle customer demand that’s falling off a cliff, oil prices well below their hedges and panicking politicians who tend to view airlines as scapegoats. How can you then lead through this crisis such that, when it’s … Read more
The Covid-19 caused by the corona virus outbreak has gripped travellers with fear. Airlines are hurting. Some airlines are slashing capacity by half, while stocks of some are down over 50% in the past month. Aircraft will be grounded. Staff will be asked to go on no-pay leave. And yet, through all of this, the … Read more
Last year the ‘Woke & Confused’ podcast (which is all about personal environmental dilemnas), devoted an episode to flying. Hosts Livvy Drake and Jessica Ferrow asked guest Anna Hughes of the Flight Free Movement the very same question aviation insiders often ask – why are you so focused on aviation, and not on an industry like agriculture, which accounts for more … Read more
Should airlines be promoting the benefits of aviation, in tandem with talking about sustainability? So long as they actually have something to say on the latter subject, absolutely. IATA has done this for a number of years, by talking about ‘the business of freedom’. In the past we’ve felt that while the thinking behind these … Read more
First easyJet, then JetBlue, and now Delta. The world’s biggest carrier in terms of revenue and second biggest by passengers flown, is the latest airline to commit to becoming carbon neutral. In Delta’s case, this involves investing $1 billion in sustainability from March 1st. The announcement has a number of different elements, combining fleet renewal (which … Read more
Over the past 24 hours, two tweets caught my eye. Together they could point to what’s to come for aviation in Europe and North America. Staff working at the @BritishMuseum in London have joined calls for its management to ditch its sponsorship deal with #oil company #BP after a weekend of protests https://t.co/D4HqjlxzLA #BPmustfall — … Read more
This the editorial from the January 2020 issue of Airline Marketing Monthly, the world’s only aviation marketing trade magazine. You can either read it by clicking on the link above, or if you prefer a static PDF version, you can access it here. Welcome to the first issue of 2020. To mark the new decade, … Read more
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