“As countries lift restrictions, confidence-boosting measures will be critical to re-start travel and stimulate economies,” says Alexandre de Juniac, IATA’s Director General and CEO. How do you boost confidence in the post-COVID-19 era? As mentioned in our latest report, The Rise of Sanitised Travel, we believe that sanitation will be key to regaining passengers’ trust. Airlines will … Read more
Since we released our latest report, “The Rise of Sanitised Travel“, and accompanying infographic, we have received tremendous feedback. In the report, we have focused on how the day in the life of an airline passenger is going to change post-corona. While we created this report on the premise of predicting and re-imagining the customer journey and the future of … Read more
…is a sentence you might very well hear on your next flight. With Covid-19 changing how we live our lives, experience and travel the world, you can rest assured that your next flight also will look, feel, and perhaps even smell a bit different. In speaking of travelling the world, it has now been a … Read more
In less than 3 months the novel coronavirus outbreak has transformed the way we travel. Many protection aspects have already been added and many more are yet to be implemented. No doubt that some of the new measures, like wearing masks and gloves might be a temporary thing until the dust settles. Some of the … Read more
When we released our latest report on “The Rise of Sanitised Travel” we received a lot of interesting feedback on some of the new areas of sanitised travel. Probably, the one thing that received the most praise was the concept of “sanitagged” bags. And there’s a good reason why. Luggage has been an important element of travel and is something we all … Read more
Imagine it’s July 2020. You’re flying Emirates from London to Hong Kong, via Dubai. Departing from Heathrow, you face no health checks. There are announcements about maintaining social distance, but that’s about it. When you land in Dubai, your blood is drawn as Emirates is the first airline to conduct rapid-COVID-19 tests. Ten minutes later, … Read more
We have released our latest report called “The Rise of Sanitised Travel”, where we have detailed over 70 different areas in the passenger journey that are expected to either change or to be introduced from scratch, to restore confidence in flying after COVID-19. We believe travel is set to change just as dramatically as it did after 9/11. … Read more
Today we released our latest report called “The Rise of Sanitised Travel”, where we have detailed over 70 different areas in the passenger journey that are expected to either change or to be introduced from scratch, to restore confidence in flying after COVID-19. We have launched an infographic highlighting some of the most important touch-points which you can download … Read more
The large network airlines based in the Middle East – Emirates, Etihad Airways and Qatar Airways – have in the past released some of the most creative, if not extravagant, brand campaigns in aviation. How have their brand-building strategies evolved since the advent of COVID-19? While all three are still proactive in communicating through (primarily) digital channels, … Read more
Is it possible to have a ‘good’ crisis? If you are an airline during the current global pandemic, the answer is clearly no. In the US, passenger numbers are at 1954 levels, airlines are haemorrhaging cash and thousands of employees are out of work. Nevertheless, a few are doing much better than others in publicly managing the situation, … Read more
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