This article is from the September issue of Airline Marketing Monthly, which includes an industry guide from ATPCO on Differentiating your Offers through Rich Content. You can access the guide, as well as the full magazine here. When you are showing off different products or services, with a view to getting passengers to book … Read more
This article comes from the September issue of Airline Marketing Monthly, which this month has Lufthansa on the front cover. We featured Lufthansa both for its Upcycling Collection (where an A340 is being recycled into lifestyle products), and for the way it is working with YouTubers to review pre-flight shopping products. A large number … Read more
This is an article from the August issue of Airline Marketing Monthly, which included a special guide to podcasts for aviation marketers, produced in association with Wondery. You can access the full issue here. A common theme we’ve explored in previous issues, is to look at how airlines and airports can best target Chinese travellers. … Read more
If you Google “Air Italy”, you will find over 80,000 recent news articles. Wouldn’t it be a dream come true if you were part of a new startup that was the subject of meetings at the Oval Office in the White House? Or if top newspapers and magazines published articles about your startup in your key markets? And all … Read more
The August issue of Airline Marketing Monthly, the world’s only aviation marketing magazine, is out! Read it here. This month we’ve produced a special guide to podcasts for aviation marketers, in partnership with Wondery, the world’s largest independent podcast production company Over the past 2-3 years, a wealth of research has been published about the … Read more
This is the editorial of the current (July) issue of Airline Marketing Monthly. Want to read the full magazine? Click here. A recent survey revealed what many of us already suspected. Most Instagram accounts around the World use some kind of fakery, be it bought likes, views or followers. This comes from a large study … Read more
Next week the SimpliFlying Global Institute is hosting a free webinar where we will share branding lessons from the airline industry, developed by Shashank Nigam. We will specifically discuss why airline marketing is different along with Shashank’s proprietary 6X Airline Branding Model and more. The webinar will showcase content from our Airline Marketing Fundamentals course, and … Read more
What’s the most exciting or pressing thing going on in your world right now? Would you like to share it, or get advice with it? Though our founder, Shashank Nigam, is on sabbatical, he’s currently running a 30 day experiment by which he’s making himself available to anyone who wants to talk, from anywhere in … Read more
The June issue of Airline Marketing Monthly is out. This is the editorial from that issue, to view the full magazine, click here. A dishevelled but cheerful looking man boards an aircraft, swigging from a miniature spirit bottle. He sits down, still drinking. But then he suddenly gets up and proceeds to dance around the … Read more
I’m now four months since I announced my year-long sabbatical. In the beginning, I felt a mix of anxiety and excitement – not knowing exactly what the future would entail. Having been at it now since late February, I thought it would be a good time to share an update. It’s so hard to disconnect. When I announced my sabbatical, some people … Read more
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