Over the past few days there have been two corporate sustainability announcements from outside aviation that really made us sit up and take notice. Both are symptomatic of a wider trend – that when it comes to climate change, the cost of doing nothing is now greater than the cost of doing something. As a … Read more
Have you downloaded our flight shaming special report yet? You can access it here. It’s a simple fact that flying more people in your aircraft lowers your average per passenger carbon emissions. Low Cost Carriers often use this fact to tout their environmental credentials, in the case of Ryanair and Frontier going as far to … Read more
This post is from our new report into flight shaming. You can read 68 pages of original content on climate change activism and the industry by following this link. Within the climate change movement you will find a spectrum of responses and opinions, when it comes to dealing with the aviation industry. At … Read more
Among other things, our special ‘flight shaming’ report looks at carbon offsetting. At the moment, this is by far the most common sustainability initiative adopted by airlines. One 2017 academic study found that one third of airlines were making use of these schemes (most often by allowing passengers to buy into them). Since then, that number has … Read more
By Kate Hartley, Co-Founder, Polpeo, Author of the book, Communicate in a Crisis This post is part of our special report into the aviation industry and flight shaming, which was produced in partnership with crisis simulation experts Polpeo. You can download the full report here. Many if not most of the issues and crisis management plans … Read more
This month we’ve produced a special report all about flight shaming, the climate change movement and aviation. It features 68 pages of original content, complete with recommendations on how airlines should respond. You can view and download it here. This post is an article from the report. Is Ryanair ‘the new coal’ or is it … Read more
For the first time ever, we’ve devoted an entire edition of Airline Marketing Monthly to one issue – Flight Shaming, the climate change movement and aviation. This is the editorial from that edition, you can access the full report here. The recent World Travel Market in London featured a panel discussion on the Future of … Read more
This is an article from the October / November issue of Airline Marketing Monthly, which included a special supplement on audio branding for airlines, produced in partnership with sonic branding specialists DLMDD. To read the whole issue, click here. More and more airlines now have signature songs or tracks that greet you when you board the … Read more
The brand new issue of Airline Marketing Monthly is out. As well as covering 30 aviation marketing campaigns, we’ve got a special supplement on how airlines and airports can use sound to enhance their brands, which we put together in partnership with sonic branding specialists DLMDD. You can read the supplement and magazine here. … Read more
This article comes from the September issue of Airline Marketing Monthly. You can access the magazine here. https://youtu.be/CAzUKWGUbOI Airline safety videos that also work as marketing films have of course been a thing for well over ten years now. That’s ever since Air New Zealand realised that some creative thinking could be put behind these … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.