Messenger channels are becoming one of the best places for airlines to sell ancillaries, and two complementary trends are making it happen. On one hand messaging apps and channels are turning into eco-systems that allow you to do much more than just ‘message.’ And at the same time, consumers are engaging in countless ‘micro-moments’ … Read more
This is the editorial from the latest issue of Airline Marketing Monthly, the world’s only aviation marketing magazine. Read the full magazine here. At the beginning of this year, I contacted a Swedish travel blogger while handling an influencer campaign for flybmi. Would she be interested in a trip to Munich, inclusive of flights and … Read more
This is a chapter from the Conversocial report, “The Social Messaging Landscape in 2019 and Beyond” by Conversocial CEO and Co-Founder Joshua March. You can download this, and other Conversocial reports here. In 2019, after a number of false starts, artificial intelligence will finally start to play center stage in customer service. In previous years, … Read more
Most Canadians know WestJet as a fun low-cost airline. Those outside Canada may recognize WestJet’s blue Santa Claus and its epic Christmas videos. But 16 seats on the WestJet 787 are going to change both these perceptions forever. WestJet has introduced a stunning Business Class on board their brand new 787 Dreamliner that will be … Read more
I’m nervous, yet excited. I’m scared, but full of anticipation. I’ve just told my team, some of whom have worked with me for almost a decade, that I’ve decided to go on a full year sabbatical and letting them go too. “This will be a company sabbatical, not just mine,” I share with them, biting … Read more
Who are the world’s biggest spenders when it comes to airport and in-flight shopping? According to Swiss research consultancy ‘m1nd set’, the answer is the Chinese, who account for 13% of all duty free sales (ahead of South Koreans with 5% and Brits with 4%). This means Chinese tourists want nothing more than to shop, … Read more
A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important women in their lives – on social media. The most inspiring stories were re-posted on the WOW Air website on March 8th, and … Read more
At last year’s Aviation Festival in Miami, we ran a SimpliFlying Lab, where we announced we’d be bringing along a special guest – a major Instagram and travel influencer. Our influencer, Bob Golan, had (at the time) over 12k followers. We told our audience of airline marketers that Bob would be hosting a special session … Read more
The February issue of Airline Marketing Monthly includes a special industry guide on ‘Visual Social Media for Airports and Airlines’ produced in association with CrowdRiff. Here we’ve reproduced one of the articles, from CrowdRiff’s Mark Mezzapelli, VP Business and Partnerships. Social media is the perfect spot to showcase visual UGC (user-generated content) , but it’s … Read more
The January issue of Airline Marketing Monthly includes a special section that we produced in association with Urban Airship, on the mobile traveller. This piece, from the section, looks at examples of how airlines are using mobile apps to increase ancillary revenues. For many airlines, the mobile app is increasingly an important way to up-sell and … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.