European LCC easyJet has been an early mover in the airline sustainability space. It was one the more proactive airlines when climate change concerns started appearing on airline radars pre Covid. Yesterday it released an accelerated road-map to net zero. This includes three bets, which mark a departure from its previous plans. We’ll look at … Read more
Did you know that companies have been taking CO2 from the atmosphere and turning it into vodka, perfume, dresses, sports shorts, sunglasses, sneakers and car parts – to name just a few examples? Many of the same companies are also looking at turning carbon into Sustainable Aviation Fuels (SAF), or E-Fuels. Carbon removal and transformation is a … Read more
Yesterday there were two announcements in the next generation aircraft space, one from Heart Aerospace and another from Eviation. Together they tell us a lot about where the sector is heading. Heart’s announcement was the bigger of the two. That’s because it involved equity deals with Air Canada and Saab, firm orders from Air Canada, … Read more
When it comes to sustainability, one of the biggest problems any fossil fuel burning industry or company faces is that of credibility. For example, in the infamous John Oliver show where he took apart carbon offsetting (a theme we’ll return to), Oliver spent a lot of airtime in making fun of Ryanair’s Michael O’Leary, showing … Read more
Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that decides to fly the airline’s new cabin instead of going south with its flock. As you can see below, it was a beautifully executed, very … Read more
Here’s another watch-out for airlines when running campaigns that talk about them being ‘green’ or ‘carbon neutral’. Austrian Airlines was on the receiving end of a complaint around ads promoting flights from Vienna to Venice at the time of the Biennale festival. These gave the passenger the option of offsetting flights to Venice with the … Read more
On August 14th, a piece in The Hindu (newspaper) in India led with the following headline:: How do we make every Indian fly by our 100th independence day? With India having just celebrated 75 years of independence, the author pointed out that only 3-4% of the population travel by air. He then said the country needs … Read more
The excellent MIT Technology Review has a piece casting doubt on the ability of battery-electric aircraft, such as the ES-19 developed by Heart Aerospace, to fly for any significant amount of time. The reason is due to the same issue identified again and again – the battery weight / power problem. According to analyst Jayant … Read more
The video below comes from Supernal, Hyundai’s urban air mobility company. It’s well produced, professional, funny – and easy to understand. The message is that eVTOLs or ‘air taxis’ will soon be replacing your school bus or car commute to work. The cartoon series ‘The Jetsons’ comes to mind, where the characters have a flying … Read more
Many airlines now have voluntary carbon offsetting schemes, where passengers are encouraged to pay X amount (depending on class travelled and distance) to offset the emissions from their flights. If you look at the example of Compensaid, one of the schemes the Lufthansa-group supports, you are presented with a sliding scale. You can offset a … Read more
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