This article was originally published in the October 2018 issue of our Airline Marketing Monthly. UK airlines Flybe and easyJet have both been active in encouraging more women to join its workforce, in particular, in flight crew roles. “Catch Up, If You Can” by easyJet UK airline easyJet staged a stunt at the end of August … Read more
For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our findings based on the survey in our annual Social Media Outlook Report. Below you can read an excerpt from this year’s report. To understand how … Read more
This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”? It’s a way for a brand to have a distinctive identity using sound, be that a jingle, corporate music or an advertising soundtrack. The benefits of having a distinct audio brand include being able to sharpen your … Read more
This year Avianca submitted an exciting nomination for the SimpliFlying Awards 2018 category Best Airline in Social Care. Their #YoNoParo campaign was not only awarded highly commended by the awards jury but is also a great case study for crisis management for building a branding opportunity in the middle of the crisis. We reached out to Sandra Patricia … Read more
In such a fast-moving environment, how do you keep up with all developments in airline marketing? It was summer 2010 when the LAN Airlines (now LATAM) Marketing Director called Shashank Nigam to ask, “Shashank, you and your team do a lot of research about the latest and greatest in airline marketing. Is there any way we can share this regularly … Read more
A total of $780 were raised for a local food bank by bidding on the 10,000th copy of SOAR, in an impromptu auction at the 2018 Airport Council International Customer Excellence Global Summit. After delivering the opening keynote address, CEO of SimpliFlying and author of SOAR, Shashank Nigam was busy signing copies of his book … Read more
I had the privilege of delivering the opening keynote presentation at the first ACI Customer Excellence Summit. It was held in beautiful Halifax, Nova Scotia. Addressing an audience of top airport executives from around the world, my point was simple – airports can be remarkable or invisible. There’s no “good enough”. An airport can choose to go … Read more
Twenty airline marketers walked into a room, sat at a table and were asked to stand up again. It happened on the 4th of September in London and it was the start of the SimpliFlying Lab. They were amongst the best in the world and had come to share ideas and learn from each other. … Read more
Conducted every year since 2010, the esteemed SimpliFlying Awards acknowledge and award airlines for their exceptional work in digital and social media marketing. This year, best airlines were honored in four business categories, including Best Use of Influencers, Best Airline In Launches, Best Airline in Social Care and Best Airline in Driving Revenue, along with … Read more
The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. However, before this can be achieved, airlines require significant investment in resources and specialised training, especially with regards to social media data being used. For the past … Read more
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