Since stepping into the hot seat, WestJet CEO Ed Sims has presided over unprecedented change. The Canadian airline has introduced new world-class cabins for its soon-to-be-delivered Boeing 787s, launched an ultra low cost airline in Swoop (which I flew for $49!), signed a joint venture with Delta Air Lines, negotiated agreements with its pilot unions and … Read more
“Be yourself. Work hard. Play hard.” – Arturo Barreira, President, Airbus Latin America & Caribbean Arturo Barreira (LinkedIn) is not a stranger to Latin America. He’s been leading the sales organization for Airbus Latin America and Caribbean for many years and recently stepped into the President’s post. I had an opportunity to speak to him at length before my speech at … Read more
One of my favourite books is the 7 Habits of Highly Effective People, by Stephen Covey. My favourite Habit? #7 – Sharpen the saw. It means to seek continuous improvement and renewal. Have you thought about how you will invest in yourself and grow in your career in 2019? To help you on your learning … Read more
People work with you. Not for you. – Duncan Bureau If I told you that a young man who joined an airline in finance would go on to lead sales for another airline, lead an airline through a crisis and ultimately go on to become President at another? As unlikely as that may sound, it … Read more
Has Air China created one of the most successful airline YouTube videos of all time, for a video that doesn’t use celebrities or have any kind of stand out creative hook? Within a month of being uploaded on YouTube, the English, German and French versions of the new Air China ad “Land your dream” have … Read more
Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing issues and campaigns, AMM appears every month in a digital format. We also print it to coincide with major trade events, such as the Aviation Festival. Here’s a … Read more
It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants instinctively turned off the audio and later asked the team to try and do the same. Before we start we’d like you … Read more
Air Tahiti Nui is the national airline of Tahiti – home to the famous Bora Bora islands in French Polynesia. The airline is the envy of regional rivals, having built a strong brand linked to a leisure destination. Now, it has received its first 787, with which it hopes to improve things further. I had … Read more
I had the privilege of delivering the closing keynote presentation at the ALTA Leaders Forum (ALTAForum) this year. It was held in lively Panama City. Addressing an audience of top airline executives from almost every airline in Latin America, my point was simple – airlines can be remarkable or invisible. There’s no “good enough”. An airline can choose to go … Read more
For the past eight years, SimpliFlying has surveyed airline professionals globally to get their perspectives on the present and the future of social media’s impact on the industry. We publish our findings based on the survey in our annual Social Media Outlook Report. Below you can read an excerpt from this year’s report. Having learnt how … Read more
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