“We think that you should just be able to message a business in the same way you message a friend,” Mark Zuckerberg said on stage during Facebook’s developer conference in April. “You should get a quick response. And it shouldn’t take your full attention like a phone call would. And you shouldn’t have to install … Read more
Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s connected travellers are quick to outrage and even quicker to grab the cheapest fare. On the other hand, airlines must appease them, offer competitive … Read more
SimpliFlying is truly global and has a team of multiple nationalities based across the globe. With such a difference in time zones and upbringing, how do you form a unique company culture?
Editor’s Note: This is the first of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s connected travellers are quick to outrage and even quicker to grab the cheapest fare. On the other hand, airlines must appease them, offer competitive … Read more
Every dark cloud has a silver lining. At 6pm on Good Friday, one could hear a round of applause and cheering coming from a large room at Brussels Airlines headquarters in Belgium. A team of airline staff had just managed to answer all questions on the airline’s Facebook stream, which had ballooned in the aftermath of … Read more
Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness messages to two-way customer service conversations. The power in this two-way relationship has now decisively shifted in favour of the customer. Airlines are now expected to reach their … Read more
If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of ideas is crucial. Brands have discovered that donning a human face is the only way forward. While it was once acceptable to talk down to customers, it has … Read more
It’s that time of the year and airlines are once again busy fooling their distracted social media followers and customers while making the rest of the world have a good laugh. The SimpliFlying research team spent the day today tracking most of the April Fool’s Day from around the world. We have done a roundup of the … Read more
The recent events in Brussels have shocked Europe and reminded us that aviation is, and sadly will remain, a prime target for terrorist attacks. Both Brussels Airport and Brussels Airlines did a good job in handling the crisis. What follows is an analysis that we believe will be useful for other airlines and airports as … Read more
In the beginning of February, Icelandair launched a new campaign called “Stopover Buddy” to promote its long-established stopover service. During the stopover, travellers can choose to go on a one-day tour with a local “buddy”. What’s the fuss about? These “buddies” are none other than the airline’s staff members, ranging from flights crews to the … Read more
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