Through the ages, travel has been an inseparable element of romance. Delve into novels; watch movies; listen to songs — and you’ll often come across elements such as journeys, separations, bridging distances, farewells and so on. It is not uncommon for movies to have a dramatic airport scene; in fact, some love stories demand it. … Read more
Last week, British Airways released a short film (commercial?), called Fuelled by Love, that lasts six-and-a-half minutes, and has since become a hit on the internet. As of writing, the video has already garnered close to 1.2m views on YouTube. On Facebook, where the video was also posted natively, it has received over 250,000 views, more … Read more
Every month, we sift through hundreds of airline social media pages for innovative marketing initiatives. It forms the backbone of our research and consulting, enabling us to build a comprehensive database of airline marketing campaigns — currently clocking in at over 1000 case studies. It was during this process, while scrutinising last month’s holiday campaigns, … Read more
When was the last time you booked a hotel without reading a TripAdvisor review? 93% of travelers say that their hotel booking decisions are influenced by a review. But when we book airline tickets, we just sort by price, or schedule. This is about to change – possibly forever. TripAdvisor airline reviews are about trust Over the years, TripAdvisor has … Read more
It’s clear now that Snapchat is here to stay. But few marketers seem to have understood why, or what to do with it. In this article, we look at why this is happening and how airlines can take advantage of this new tool. We will not start with the impressive statistics about usage that you can … Read more
European airlines, which have matured in terms of their social strategy, have begun shifting focus on driving revenues using social media. As shared in an earlier article regarding Middle Eastern airlines, there are ample differences in the way people use social media across the world. These cultural differences and different user social media usage patterns have … Read more
There is a disconnect between the Senior and the Middle level executives, especially regarding the challenges and the potential of airline social media. Middle managers need to be empowered. For social media to realise its true potential, the senior management must lead the way. However our survey study conducted with 166 executives from over 78 … Read more
To all our readers, clients and partners – Thanks for making 2015 has been a phenomenal year for us. We worked on some of our most ambitious projects till date, which involved shaking up B2B aviation marketing, leading the first ever airline marketing innovation lab and helping airlines small and large become remarkable. When we … Read more
Middle Eastern airlines are grappling with challenges brought about by their rapid expansion, with inflexible team structure rising as the biggest concern when it comes to social media planning. There are ample differences in the way people use social media across the world. In some parts of the world contacting individuals over social media might be … Read more
What? Published by SimpliFlying and airlinetrends.com this year’s report has 8 new trends, that serve as inspiration for airline marketers to execute creative and innovative campaigns in 2016. Why? Learn about the 8 key trends in airline marketing today including Gamification, Human Brands, Virtual Reality, and more! Each trend is accompanied by an illustrative case-study. Is the infographic for you? This infographic is … Read more
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