A good way for airlines to find inspiration on how they can make 2016 a great year – is by looking at what the best airline marketing initiatives in 2015 have been like. In the past year, we at SimpliFlying have seen a tremendous amount of disruption in the airline marketing space. Aside from the obvious enablers … Read more
This week, Singapore Airlines released a remarkable video in which a designer painstakingly puts together possibly the most detailed A380 model plane you’d ever see. The airline worked with their agency, Dentsu Möbius to partner with Luca Iaconi-Stewart, an artist who had become famous for putting together a very intricate model of an Air India Boeing 777. The catch? He … Read more
This piece should have been the easiest to write. After all, five years gives one a multitude of experiences (and insights?) to choose from. Instead, I’ve lingered the most on this one — etching and, subsequently, scratching out thoughts; adding and erasing ideas; searching and trying to pin down exactly what it is that I … Read more
Social media teams are now expected to drive a greater number of business goals, each of which is significant and sophisticated in its own right. In a recent survey that SimpliFlying had conducted with 166 executives from 78 airlines worldwide, we could see that the use of social media by airlines has matured tremendously over … Read more
The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup finals. Now, they have taken it a step further with some brilliant guerrilla marketing. A flash of inspiration Earlier this month, American Airlines announced that … Read more
Lots of airlines have named planes in the past. Some name them on cities, some christen planes with names of spices, and some with their Facebook fans. But Vueling, the Spanish low cost carrier, has taken it a step further. The airline has launched a new initiative called, “Stories deserving of a plane“, where they are … Read more
Five people have a Skype call. One is in Spain getting ready for lunch; one is India on an auto rickshaw; a third, also in India, just started his 2 months sabbatical and joins because he wants to; a fourth is taking the call from a gym in Singapore; and the fifth takes the call … Read more
When Sachin Tendulkar tweets to you, the one thing you do not do is ask for his full name. Or at least, not publicly. British Airways did just that and is suffering the wrath of a billion Indian cricket fans. To recover from this, British Airways needs to re-think the way it delivers social customer … Read more
Through some slick content marketing efforts led by social media, Emirates has leapfrogged competition in just a month. Instead of just promoting routes or showing pretty photos of their A380s – stuff that every other airline does – Emirates has put the creative hat on, and surprised and delighted people around the world recently. The unpredictable, fresh content is setting … Read more
SimpliFlying organised the world’s first airline marketing innovation lab attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo. It comprised roundtables led by independent industry experts on four key focus areas: … Read more
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