The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to celebrate one another’s achievements. The SimpliFlying Awards, established since 2010, are the longest-running awards dedicated to airlines on social media. This year, there are 11 awards … Read more
Social Media for Airlines: Increasing focus on business goals Social media has secured a firm position in the marketing strategies of most airlines. Yet, no more is it just a marketing tool but is being used to drive core organisational functions like customer service, loyalty, crisis management and customer segmenting. Conducted since 2010, SimpliFlying Airlines Social … Read more
This morning, Facebook users in Spain and Ireland woke up to a a new feature on their timelines called “reactions”. Meanwhile, marketers woke up wondering how this would affect their brands — and how to make the best of this new opportunity. Impact on Airlines On the surface, the new feature is quite simple. Users can use … Read more
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited to the awards ceremony in Las Vegas co-hosted by EyeforTravel at theTDS North America 2015 conference on Oct 20, 2015. Accompanying the awards this year is the world’s … Read more
This week, I was invited by Terrapinn to deliver a presentation on the “Uberisation of airlines” at their World Aviation Festival in London. It wasn’t really about a self-service model that Uber is known for, but rather about how apps like Uber are shaping travellers’ habits and what airlines can do to keep up. What can … Read more
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in major US newspapers, including the hometown newspaper of McDonalds Corporation. The idea was to offer consumers “McWhopper” for a day, combining … Read more
Why an innovation lab? When we hosted the SimpliFlying Awards 2014 in New York City, something struck me. We saw the Dutch interacting with the Saudis. The Americans sharing their learnings with the Emiratis. The Irish impressing everyone with their experiments. These were actually airlines as far apart as Southwest and Etihad, KLM and FlyNas — all … Read more
British Airways fight 2276 was engulfed in flames just as it was about to take off from Las Vegas to London Gatwick. The incident was captured vividly by passengers in the terminal, those on-board the flight and journalists. As with every airline incident, we learn new realities faced by airlines in the age of the connected traveler. The good … Read more
While never stated explicitly, there seems to a tacit agreement that (creative) safety videos can only be produced by airlines with certain specific brand characteristics. This is an unfortunate assumption. Here’s why: Video marketing is booming, and video is increasingly seen as one of the best ways to engage existing customers and to find new … Read more
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). But what makes a flight truly memorable for passengers is how he/she is taken care of during the flight, of which on-board service is a significant element. … Read more
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