Canada’s WestJet has always been associated with mushy surprise videos – from delighting passengers on Christmas, to their silly April Fool’s Day antics. Often, airlines run the risk of become a victim of their own success. Either they find it hard to one up themselves after doing so well in a campaign, or competition comes up with … Read more
A TransAsia Airways ATR 72-600 crashed into a river in Taipei, with several people reported dead. The incident occurred on 4th of February, shortly after takeoff from Taipei’s Songshan Airport just before 11am local time. The story broke on social media when an eyewitness uploaded dramatic footage of the airplane crashing in the river. Investigators … Read more
2015 was off to a rough start with the AirAsia QZ8501 crash incident. In the initial phase where confusion ensued though, it was comforting to see the airline’s CEO Tony Fernandes take the lead in engaging consumers. It helped make people feel a little more assured that the AirAsia and the authorities were on the ball. The way … Read more
The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for airlines, after presenting some lucrative opportunities. How? Let’s go through some data points from the recently released in-flight Wi-Fi report from routehappy. 52 airlines worldwide … Read more
Editor’s Note: We are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. This is the third interview of our series. (Read Part 1 and Part 2.) Yuri van Geest is an expert on Singularity, … Read more
An unsuspecting person is going about his business, and an airline employee shows up with a free ticket. Cheesy music plays in the background and the airline reunites two friends/relatives while a “moving” story is told on video. – The end – If this sounds familiar, it is because airlines over the past few years have … Read more
Editor’s Note: To kick-start 2015, we are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. This is the second interview of our series. Simon Torrance is the CEO of Metaflight, an advisory company specialising … Read more
This last weekend, Twittersphere erupted in a lively discussion on whether or not the Air India mascot – The Maharajah – should be adapted for modern times. The discussion was sparked off by a report in the Times of India on Sunday, that the airline had indeed refreshed the portly Maharajah, bowing and welcoming guests, to … Read more
Editor’s Note: To kick-start 2015, we are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. SimpliFlying’s CEO, Shashank Nigam met SITA Lab’s Director, Renaud Irminger, at their Geneva based headquarters. SITA Lab is part of the … Read more
Last week, Qatar Airways did a mega reveal of the newest widebody jet in the market, and probably the newest for the next 20 years or so: the Airbus A350. Our CEO, Shashank Nigam, caught up with the Marketing Director of the A350 XWB Program, Mike Bausor, and discussed a wide range of topics with … Read more
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