Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

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Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. How airlines … Read more

[Infographic] How Airlines in India are Performing on Social Media

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Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are … Read more

Three Years With SimpliFlying: Constant Newness, The Joy of Unpredictability & The Happiness of Growing

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On the cold, fog-infested night of December 6, 2010, I took my first international flight (from India) to a destination other than Singapore. I was travelling to a “mystery” event — an event so shrouded in mystery that everyone on aviation forums knew what it entailed —  organised by Cathay Pacific in Hong Kong.   … Read more

Airline Marketing SimpliRecap: KLM’s real-time response schedule, Bryant and Messi’s new ad for Turkish Airlines & the Success of WestJet’s Christmas Miracle

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Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. KLM dares … Read more

[Statistics] How the WestJet Christmas Miracle Video Warmed Hearts and Won the Internet

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Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are … Read more

WestJet Christmas Miracle surprises travellers with gifts of their choice #westjetchristmas

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As the holiday season is upon us, there’s bound to be a number of creative campaigns by airlines surprising passengers, just like last year, as we highlighted in our Top 10 2012 X’mas surprises. This year, WestJet has got the ball rolling and set pretty high standards – they have surprised passengers on a flight … Read more

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

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Imagine you’re the VP of Marketing at Turkish Airlines, and you need to deal with Kobe and Messi. You’ve got a tough job. First, you got to create a new advertisement that gets more than 100 million views on Youtube (because that how viral your last advertisement went). Then, you’ve got to come up with a … Read more

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If … Read more

Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media

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51% of airports stated that they would be increasing their social media budget for 2014, compared to a year ago when only 38% were confident of increasing their budget. Airport Social Media Outlook 2013/ 2014 Over this year, there has been a rising number of social media initiatives from airports. While that is good empirical … Read more

[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

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I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: An all-new travel landscape where travellers are increasingly connected to each other, and expect … Read more

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