“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar … Read more
With the rise of ‘hypermobile’ connected travellers and the fact that for the most, foreign airports can often be confusing places to find your way around, Google yesterday launched an interactive map featuring Street Views of over 65 mass-transit hubs (including train stations). Google has added 16 international airports to it Indoor Street View, … Read more
In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms — … Read more
Once in a while, there comes a marketing campaign that takes your breath away. You wonder, “how did they do it?” This is one of them. British Airways has put up a billboards in Piccadilly Circus and Chiswick in London that respond to their planes flying overhead. When the billboard “detects” a BA flight flying … Read more
Turkish Airlines has launched Invest on Board, a crowdsourcing initiative that seeks to connect the best entrepreneurial ideas in Turkey with high-flying investors. The initiative will allow investors to meet startups from the comfort of their seats onboard Turkish Airlines flights. Do watch the video below for a good summary of Turkish Airlines Invest on … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. LAX’s Stellar … Read more
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‘- Hi, I’m Marco Serusi, how are you? -I’m good, nice to meet you – […] – So you’re Italian but do you work here? – Well, that’s a hard question, I live in Valencia, I work for a company based in Singapore and I spend my time either travelling the world speaking at conferences … Read more
The digital and mobile revolution has extraordinary implications for every airport as the new Connected Travellers expect airports to be accessible in their “pockets”, whilst receiving excellent customer service and a tailored airport experience on the go. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If … Read more
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