A few weeks ago, we published a two-part Special Report on How Airlines are using Instagram. To gain a complete picture of the way airlines are using this new and exciting platform, we performed extensive research that led us to analyse the presence (or lack thereof) of over 150 airline brands on this platform. Based … Read more
In early August 2013, a major fire broke out at one of Africa’s most important international airports Nairobi’s Jomo Kenyatta, causing the closure of the airport and severe damage to the terminal. Due to a slow response by the emergency services, the airport was severely damaged and much of the terminal destroyed. Fortunately, there were … Read more
Airline Marketing is evolving rapidly, along with the needs of ever more Connected Travellers who are demanding dynamic, real-time conversations and updates from brands they love and follow. As such, we are witnessing the birth of many creative campaigns from airlines especially focused on those three much-hallowed verticals — social, mobile and local. Not only … Read more
Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Today’s travellers, with sophisticated mobile devices always at hand, are open to new experiences, especially those that increase convenience and reduce the tedium of waiting at … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline or airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions … Read more
When I was a kid growing up in Delhi, India, we seldom ate out. Mom always cooked at home – for lunch after we got back from school, for dinner, for parties. She packed lunches for my brother and I for school breaks, and even my dad, on a daily basis. And that was the … Read more
“Unfortunately, Asiana Airlines, with the world’s eyes set on it, was slow to respond and was far from satisfying the insatiable need.” This month, one particular incident gripped travellers and airline brands around the world – the Asiana Airlines crash at San Francisco International Airport. To bear in the mind the learnings from this … Read more
As United Airlines famously discovered during the “United Breaks Guitars” incident, social media can often magnify issues that may otherwise have gone unnoticed by those not directly affected. When this happens, it is often due to a series of social factors that combine to give the event a viral reach. For customer service related issues, … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline or airport marketing. This week’s selection is from the world of airline marketing. What would the airline … Read more
We’re back with the nominations for July’s round of SimpliFlying Heroes. Over a keenly contested set of two rounds, we’ve had two excellent winners for March and May. We’re sure this month’s nominations will be keenly contested as well. p.s. Let the world know you’ve voted – use #SimpliHeroes and let your Hero know you care! … Read more
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