Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Humanising the Airline Brand Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airlines are finding new ways to break through the advertising clutter and are … Read more
Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. So what exactly is Advocacy? The idea of getting people to tell people they know about your products is about as old as business itself. Advocacy, by those who have experienced a product … Read more
Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more
Making decisions to leave is never easy. Yet I know that for me, learning by only following alone will never be enough. The best way to learn is by following, and by leading. Small but big SimpliFlying may be a small team, but we dream big and we chase big — starting here, by thinking … Read more
Consider a hypothetical airline marketer called Emma. She is frustrated. As a star airline marketer – keenly tuned into the latest social technologies and trends – she is eager to find a way to drive engagement with existing customers. Instead of engaging everyone with an opinion about the airline on Facebook, she would like to engage … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is some great content out there on the web that leaves us in awe. SimpliRecap is a weekly section that ensures that our readers don’t miss the latest in airline or airport marketing, along with some of our own takes … Read more
On Tuesday we published An Analysis of how Airlines are performing on Instagram — the first part of our in-depth look at the world of airlines on Instagram, in which we analysed about 150 airline brands on Instagram to identify the nature of their presence (if any) and the behaviours they exhibited on this social … Read more
What would you do if your latest product release gets a recall due to safety reasons, and you then need to restore trust after fixing things up? Well, if you’re Boeing, and the product that you need to build more brand trust around is the 787 Dreamliner, you’d launch a real-time flight tracker of all … Read more
A lot has been said about Instagram in the past few weeks, especially after its surprise addition of a video feature that caused quite a stir, as well as a lot of excitement in the social media world. Given this renewed interest, we decided to take a look at what airlines have been up to … Read more
My wife is a big fan of Sheryl Sandberg, the Facebook COO. As she was browsing Facebook on her mobile yesterday, she exclaimed to me that Sheryl had almost boarded an Asiana flight that crashed in San Francisco. Upon hearing this, I quickly logged on to Twitter, and instinctively searched #SFOcrash. And there it was, … Read more
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