On the 15th of November 2011, after a short transition period from my former job I joined SimpliFlying as a full time employee and, following the company’s tradition it is now my turn to tell the world what it’s like to work for this amazing company. As my colleague Shubhodeep wrote before me, the biggest … Read more
I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines … Read more
Let me start with a screenshot that explains the premise for this article. Look, I get all the excuses. I really do. The airline doesn’t have enough resources. The Marketing department already has enough to do. Corporate Communications can’t spare anyone. It’s impossible to monitor everything on Facebook and Twitter. It’s ridiculous to think that … Read more
Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper … Read more
PR and Route Launches in The Realm of Social Media PR used to be a one-direction highway but with the advent of the Internet and social networking sites, traditional media is no longer the only ‘public’ that airlines have to factor in for corporate announcements and statements. Today’s consumers seek answers directly from brands and … Read more
Editor’s note: Recently, Royal Brunei Airlines unveiled a new livery on their aircraft, which received a passionate reaction from aviation enthusiasts and travelers the world over. But the new livery is just one aspect of a well-thought re-branding strategy for the airline. Global brand consultancy, Interbrand, was hired to lead this process and in this … Read more
Social media can be a refreshing way for companies to break through the clutter of traditional media and connect with passengers/customers on a new and more personal level. However, with airports (and other companies) increasingly taking to social channels, the social space is also beginning to become cluttered, and it is becoming tougher to get … Read more
As the year draws to a close, many airlines are preparing for the holiday season with attractive campaigns directed to draw maximum audiences as well as revenues. While it’s great to plan and execute what you think are innovative campaigns, are you keeping an eye on competitors as well? In the ultimate analysis, it will … Read more
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler … Read more
Customer service, guest relations, passenger experience; No matter what your specific airport calls it, it is a major component of airport operations. This segment of this Simpli-Airports Series focuses on Customer Service and how your airport can benchmark against what others are doing in the social space and use that information as a guidepost for … Read more
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