Yet another Air New Zealand safety video has gone viral, clocking almost 700,000 views on Youtube on the day of release! The airline has made a habit of releasing videos that instantly hit the groove and are watched by millions. Previously, we’ve featured an interview with the airline’s CEO, Rob Fyfe talking about Rico – their furry mascot, … Read more
As airlines and airports plan their budgets for 2012 (more statistics from SimpliFlying Airline and Airport Social Media Outlook 2012 reports), the industry continues to explore opportunities in ancillary revenues through social media, mobile technology and inflight entertainment developments. SimpliFlying is proud to have been sought after for its opinions in numerous publications. Among … Read more
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability … Read more
Editor’s Note: About 18 months ago, I had the opportunity to visit Virgin America’s HQ in San Francisco and got the whim that they were evaluating Salesforce.com as their CRM system. Then last year, I saw the same system in action at KLM, being used to manage social media relationships. In this guest post, airlinetrends.com … Read more
Last month, we released the inaugural edition of the Monthly Airline Marketing Benchmark Report comprising 15 of the most innovative marketing and advertising campaigns by airlines across the world, in partnership with our good friends over at airlinetrends.com. Now, we have released the October edition of the report and will carry on releasing new editions … Read more
We often talk about the age of the Connected Traveler, a concept that holds all too true amongst airports that are embracing the need to connect with passengers and market their services better. More and more, we are seeing increased adoption of a new type of airport marketing powered and enhanced by social media. Smart … Read more
If you’re wondering why Boeing has such a strong social media presence, even though they can’t sell any planes on Twitter, we’ve got the answers for you in this interview. Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry”, shares Director of Digital Strategy at Boeing Commercial … Read more
How Airports Allocate Resources to Social Media From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, travelers today have a strong interest in social media platforms and usage rates in airports are growing. Following the Airline Social Media Outlook 2012 report, SimpliFlying surveyed 55 airports across the globe in … Read more
Last December, Lufthansa Cargo launched a unique campaign seeking innovative “Green Solutions” from around the world to help reduce the cargo company’s environmental impact and improve their services. The campaign not only drove a lot of awareness about the brand but received a number of great ideas as well which are already through the evaluation … Read more
I recently read a quote by famous poet, Dr Maya Angelou, “I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.” The essence of this quote is a person’s true colors show when things go wrong. … Read more
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