In late August, the Spanish low-cost airline Vueling hit the headlines when the news of a possible hijacking spread like wildfire. Luckily, for both the airline and those on board, it was just a false alarm. However, their slow response on social media prompted us to write a detailed analysis of what happened and how … Read more
Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we … Read more
September, a celebratory month – New partnership, new report, new features! We began a new partnership with Royal Brunei Airlines, and published our inaugural report Airline Social Media Outlook 2012, in which we surveyed 29 of the most social-savvy airlines around the world on their allocation of resources to social media. And to top it … Read more
Last week I had the opportunity to be a part of the American Association of Airport Executive’s (AAAE) Social Media Summitin Alexandria, VA. As to be expected from a AAAE Social Summit, the conference was a hit and I was delighted to be a part of this social information sharing forum. I was asked to facilitate … Read more
The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their … Read more
In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports. Changing Times Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are … Read more
Airports around the world are racing to get on to social media and engage travelers in real time. An infographic we produced with ACI-Europe earlier this year showed that 77% of travelers passed through a social-media enabled airport in Europe. Moreover, a large majority are accessing services while traveling too. This is a huge opportunity … Read more
To understand what happens behind-the-scenes at the best airlines on social media, SimpliFlying conducted an original survey with 29 of the most social-savvy airlines around the world. Airline Social Media Outlook 2012 delves into how airlines dedicate resources to social media in terms of budgets and staffing. It also answers key questions about the challenges airlines … Read more
Airports, although inseparable from airlines, are a very different side of the same coin. Engaging today’s Connected Travelers is not only of importance to airlines, but airports too can strategically engage them to amplify their branding and ancillary revenue potential. In fact, many airports have already taken the plunge to connect with these travelers on … Read more
Editor’s note: This is a guest post by Shaun Smith, who has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of customer experience. Shaun is also the author of “BOLD”. Find out more about him here. Sometime ago I wrote a blog … Read more
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