#SFAwards12: Announcing the Top 3 in each category for the 3rd SimpliFlying Awards for Social Media Excellence

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So here we are. Look at those trophies gleaming above! In less than three weeks, five winners (one in each category) will walk away proudly with these beautiful affirmations of social media supremacy. It has been a long journey. After a rigorous process of nominations, shortlisting, voting and, ultimately judging, we are pleased to announce the Top 3 finalists in … Read more

A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook

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Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more

[Test Drive] Wi-fi and LiveTV onboard Turkish Airlines Business Class from Istanbul to Los Angeles

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Connected, up in the air Imagine flying for over 10,000kms over 14 hours and still be connected to the world – over the internet. It might sound like a dream come true for some of us, and I just happened to be one of the first in the world to experience it. On board my … Read more

SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world

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As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital … Read more

#SFAwards12 Best Airline in Social Media – Finalist Presentations

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In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media?   While public voting accounts for 50% of the total score, our finalists for this … Read more

#SFAwards12 Best Airports in Social Media – Finalist Presentations

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Most airports began as a place of systems and processes. Getting through an airport was an inevitable chore that was often a need not always driven by a want. As air travel becomes more accessible, today’s travelers can choose their preferred routes and what airports they would like to transit at. To stay competitive, airports … Read more

#SFAwards12 Best Social Media Solution Provider for Travel – Top 3 Finalist Presentations

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We have seen several impressive airline innovations that has upped the game of customer engagement strategy in the aviation industry. An example of a big trend is social seating, as seen from KLM, Estonian Air and Malaysia Airlines. What is often overlooked is the solution providers behind these wonderful initiatives. That is why we have … Read more

Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012

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It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. (More to come from our Airline Social Media Outlook 2012 report this month!)   That said, does social customer service bring anything different to the table? At this year’s SimpliFlying Awards, we seek … Read more

Finalist Presentations for Best Airlines Driving Revenue from Social Media at SimpliFlying Awards 2012

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Which social media platform is best for selling and driving airline revenue? While Facebook is currently the most commonly used among our finalists for ‘Best Airlines Driving Revenue from Social Media‘, other platforms such YouTube and blogs are not discounted from their ability to drive sales as well. Voting may have been over (over 25,000 … Read more

SimpliFlying in The News – August 2012

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August has been a jam-packed month for SimpliFlying and we don’t see the engine slowing down any time now. It wasn’t only SimpliFlying, our clients Estonian Air and BalticMiles have been featured prominently for their initiatives as well.   Here is a summary of where SimpliFlying has been featured in the month of August. We … Read more

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