Social media has been a great enabler of conversations that contributes to an airline’s customer service and crisis management functions, as well as its branding. One potential aspect that has been tapped, but not quite fully explored, is the ability to generate ancillary revenues from today’s Connected Traveler. We have seen KLM, airBaltic and Malaysia … Read more
Many airports have taken on the task of building infrastructure to cater to the traveler of the “distant” future: traveling children. Play “ports” and children’s play areas are becoming more and more common, often sponsored by local advertisers, to help kids (and help parents) run off a little energy before boarding a long flight or … Read more
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection … Read more
Can a promotion, an offer or a social initiative ever be too successful? Instinctively, it would appear that the more successful a campaign is, the better. Let’s take, for example, an airline that has 3 million followers on Facebook and launches a discount code for its audience. It seems logical to assume that the “dream” … Read more
Imagine if you had not just a plane seat, but the whole plane to yourself. What would you do with it? Creative, marketing and digital agencies Turkey, it is time to put your creative caps on! Estonian air is offering a chance of a lifetime by giving you an opportunity to think out of the box … Read more
The story of SimpliFlying’s growth is stellar. What started as a part-time #Avgeek blog turned full-time obsession with cutting edge airline marketing insights – run solely initially by our CEO/Founder Shashank Nigam – is now a leading consulting firm in aviation branding. With headquarters in Singapore and presence in New York and Vancouver, we are today … Read more
About a year ago, we had featured an interview on SimpliFlying with the CEO of Mango Airlines, Nico Bezuidenhout, in which he spoke about the challenges he faced starting up an airline in a country with low internet penetration. One year on, I met him when we both were speaking at the Aviation Outlook Summit Africa … Read more
A few months ago, we published a Top 10 case-pack on “wow” initiatives, advocating the need for airline brands to surprise and generate positive emotions in customers. Back then, we featured mostly holiday season initiatives. However, if we were to re-do it today, there is one campaign that would certainly be included. As our readers will … Read more
At SimpliFlying, we help airlines build profitable customer engagement strategies. That means also helping their agencies to help them soar. Delivering measurable initiatives that drive business goals For an airline, the business behind flying involves so much more than just flying passengers. The airline business is a uniquely sophisticated one that switches between product and … Read more
Even before social media became top of mind, airports had long been working to engage their communities. Now, be it through fun local promotions, unique community partnerships and co-branded events or business and community engagement through local business leads, the opportunities for airport community engagement are growing with the onset of social platforms and tools. … Read more
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