The Voting Begins! After 2 weeks and almost 50 nominations, we are thrilled to unveil the finalists for the following categories. Best Airline in Social Media Best Airport in Social Media Best Use of Social Media to Drive Customer Service Best Use of Social Media to Drive Revenue Note: ‘Best Social Media … Read more
Note: Emirates, a relatively new player on social media, has seen its online engagement efforts rapidly grow in repute and popularity. Its new-found eminence on social media is underscored by the fact that John Saydam of Emirates won the title of July’s SimpliFlying Hero by an astounding margin. He received almost 65% of the total votes … Read more
The Olympic fever is gripping sports fans the world over. Tapping on the trend of real-world engagement through social media, which we highlighted in our recent webinar, Turkish Airlines has transformed national flags into QR codes and then placed them on digital bus shelters all over London to engage Olympic fans. Working with their agency, … Read more
In times when users are being bombarded with information – from friends, contacts, brands, adverts, and various digital sources – creating relevant content that gets shared and interests users is an increasingly tough challenge. However, if we also add “user-generated” to the definition of “ideal content”, we get something close to a grail quest. Text-based … Read more
Jonathan Pierce is leading change at one of the world’s largest carriers: American Airlines. As the Director of Social Media Communications, Jonathan leads a team of 12 individuals who are in charge of American’s online Customer Engagement efforts. Having worked at American for over a decade, Jonathan took up this freshly-minted position in March 2011. … Read more
In addition to speaking at conferences, SimpliFlying is often sought after by leading media outlets to lend our expertise in the latest news discussions. Here is a summary of where SimpliFlying has been featured in the month of July. We hope you will enjoy reading some of the articles! The connected traveler has arrived, now airlines … Read more
Update: Please see under “Important Dates” for the latest updates in the dates. It’s that time of the year again! As SimpliFlying expands its insights bank with more research initiatives, we see more airlines and airports around the world taking social customer engagement to greater heights. What’s more, they’re getting better at driving business … Read more
Is having a large number of fans enough? What comes next? Last week, SimpliFlying’s CEO, Shashank Nigam, answered this and many more thought-provoking questions in an exclusive webinar dedicated to building real-world relationship with customers. The webinar, hosted by Web Event Solutions, took place last week and saw the participation of people from all over the … Read more
In the last two editions of the SimpliFlying Top 10 case-packs we had a look at the initial stages of the Connected Traveler Lifecycle: SimpliDream and SimpliPlan. Today, we’ll look at what is often considered as the “moment of truth”, the SimpliBook stage, where the results of the previous stages are monetized and prospects are … Read more
Let’s face it. Those of us who travel frequently have seen our own share of bad, good and great ideas when passing through airports and flying on various airlines. More often than not, we share those ideas and insights with our friends and families, both online and offline. So, what happens when an organization takes … Read more
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