Over the last year, Grabaseat from Air New Zealand (we’re BIG fans) has been creating waves for its reverse auctions. Now, it’s an advanced system that’s well integrated into the airline’s main website. At the same time, it’s getting complex and not something other airlines can replicate easily. But it wasn’t long before another airline … Read more
How many times have you read a whitepaper that introduced new vocabulary to the English language? That too in the aviation industry? Our 2nd ever whitepaper does exactly that (Read the first one: 6 Steps to a Swashbuckling Airline Brand), introducing a concept called “Airrogance“, which is essentially arrogance applied to the airline industry when … Read more
We’ve all seen Air New Zealand’s “Fit to Fly” safety video, and seen their Bare Essentials safety video. We also fell in love with Cebu Pacific’s flight attendants dancing to Lady Gaga’s tunes and the rapping flight attendant at Southwest Airlines. Not to be left behind Pegasus Airlines of Turkey has come up with an adorable safety … Read more
Almost everyone reading this blog books most of their airline tickets online. Without question, it is the easiest and most cost-effective way (for all parties involved) to make a booking. So it makes sense that a start-up airline would focus its distribution strategy around direct online sales. However, imagine if you were tasked with launching … Read more
If an image speaks louder than words, a moving image absolutely screams! In the last few years, especially with the growth of social media and video-sharing sites such as YouTube, videos have grown as a medium of customer engagement. Videos are perfect for attracting and emotionally involving customers as you’ll see from this case-pack we’ve prepared. … Read more
SimpliFlying Heroes is now just over one year old, in which time we have honored the nine of the world’s best individuals engaging airline customers. And on completing this first anniversary, we asked for some feedback from the industry folks and while they said they were very inspired by the stories shared, the asked if … Read more
SimpliFlying is back with the Monthly Twitter Report (in partnership with Eezeer) for June 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. A number of facts are immediately clear from this report: Airlines are using Twitter more than ever before. The number of tweets increased by 39% from March … Read more
The answer is simple: Build a fantastic community that empowers the best in the business to share their insights which are then honed even further after repeated interaction with like-minded individuals. The best way to build, develop and propagate new ideas is to test their validity with people who understand you, are as keen on … Read more
AirAsia’s rise in the social media sphere has been meteoric to say the least, with the Malaysia-based airline hitting one million fans on its Facebook page at the end of May 2011, becoming the first airline outside the US to do so. This monumental number, which is second in the world only to Southwest Airlines, … Read more
At SimpliFlying, we are big fans of Air New Zealand. It’s an underdog airline brand, which very often punches above its weight. Previously, we’ve featured an interview with the airline’s CEO, Rob Fyfe talking about Rico, featured their viral safety videos and earlier this month, honored the lady behind the latest safety video, Megan Matthews, … Read more
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