Estonian Air crowdsourcing ideas to engage travelers as Tero Taskila takes over as new CEO

There are a few airline CEOs who never fail to inspire me – Azran Osman-Rani of AirAsia X (the ability to question all assumptions), Andres Fabre of Aviacsa (the grit to emerge from the worst crises) and Tero Taskila – who did a great job with airBaltic, and has just taken over as the CEO … Read more

12 ways airports can turn stranded travelers into happy customers in the next crisis

Editor’s Note: A day before I spoke about putting the joy back into the airport experience at the Annual ACI Conference in Lisbon, Philippe Scheimann from SOSTravelers.com suggested that he wanted to write a guest article as a follow up to his earlier ‘How to empower stranded travelers‘. We decided that that the next article … Read more

Loyalty 2.0 | The Top 10 Social Loyalty Initiatives by Airlines

After all the clamour regarding social media and how it’s the next big thing, we’re finally beginning to see some sense emanating from all the noise. Until now, there was an overwhelming feeling that what brands (among them airlines) really wanted out of social media was vague: there was no real consensus on what social … Read more

Is it possible to save more than you pay for an awesome service? (Hint: Yes)

Last week, we told you how SimpliFlying Tribes is ushering in a new era in travel marketing by connecting the Top 150 minds in one place.  For those of you too lazy to read our previous posts on the subject, here’s the gist again: Simpliflying Tribes is an exclusive, invite-only, private online community of the world’s Top … Read more

The Always Connected Traveler – how mobile will transform the future of travel [Infographic]

Last week, at the Amadeus Summit that Steve Klimek covered (and interviewed tons of folks), there was a very interesting infographic and report released about how travelers use mobile. Some of the findings are so intriguing that we just had to re-publish it here. Looking at the interactions the travelers, you’ll probably remember my keynote … Read more

Experiential Search, Speed and Mobile Integration Highlight Key Themes from Amadeus Airline e-Commerce Conference

With his large responsibility as VP of Product Development for Sales and e-Commerce Platforms for Amadeus, Denis Lacroix doesn’t often know when he’ll get to go on holiday. What he does know, however, is that he wants to see Lady Gaga. And thanks to that, passengers around the world are now able to search for … Read more

Crises Management for airlines and airports in the age of social media- Presentation from ACI Europe

Last week, had the honor of presenting at the ACI Europe Summit in Lisbon, Portugal. While the city had beautiful weather, I addressed the audience of mainly airport CEOs and Commercial Heads on how to engage customers when the weather goes bad – in times of crises. I used a number of examples, from the … Read more

Ushering in a new era in travel marketing: SimpliFlying Tribes connects 150 of the best minds in one place

In a previous video and a subsequent post, we asked you a tantalizing question: What does SimpliFlying have in common with Seth Godin and Malcolm Gladwell? We told you how Seth Godin has argued compellingly in his book Tribes that lasting and substantive change can be best effected by a tribe: a group of people connected to … Read more

Delta airlines excess baggage policy for US soldiers. Did they do a good job managing the crisis?

Delta Airlines landed in some hot soup early June 2011 when they charged $2800 to US soldiers returning from a mission, for excess bags. According to policy, three bags are allowed to be checked in free for soldiers traveling Economy Class, and the fourth bag for each of the 34 soldiers had to be checked-in. … Read more

[PRESENTATION] How Airlines Dedicate Resources to Social Media – delivered at #omtravel in Miami (June 2011)

SimpliFlying has always endeavoured to offer the best, cutting-edge insights into the airline industry via its infographics. But even by our standards, we outdid ourselves last week. We produced not only an infographic on a very pertinent question (How Airlines Dedicate Resources to Social Media), but we went one step ahead and produced the first-ever … Read more

Sustainable Aviation Fuels Powerlist 2023

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