Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the May 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts: 99.9% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service … Read more
Yesterday, we released our exclusive infographic on How Airlines across the world are dedicating resources to Social Media. Quite unsurprisingly, given that we chose to address a previously unaddressed set of statistics about airlines in social media, the response was fantastic! The infographic has, since yesterday, received direct 200+ hits and on the last 50 … Read more
Everybody agrees that social media is here to stay. Most airlines by now have an active social media presence – Facebook pages, Twitter accounts and even check-in locations for location-based apps. While it is rather simple to set up such accounts, it takes considerable effort to actually get in fans and followers and start conversations … Read more
Raul Rodriguez, Marketing Manager and GM for Europe at PLUNA, the official flag carrier of Uruguay, is our new SimpliFlying Hero for May 2011 for applying innovative strategies to improve PLUNA’s brand and making it one of the leading airlines on social media in Latin America. Dipping the toes… Raul’s and PLUNA’s journey through the … Read more
This is a guest article by Stephanie Gehman, who leads Marketing at Harrisburg International Airport and contributed this article earlier to SimpliFlying Tribes, an exclusive community of the world’s Top 150 travel marketers. The airport was also featured in our Top 10 airports on social media case-study pack. ————- How Harrisburg went social… At Harrisburg … Read more
Yes, you read it right – Fred Taylor doesn’t work in the Customer Service Deptartment at Southwest Airlines – he works with the Proactive Customer Service – and that makes a pretty big difference, as you’ll realize in the interview we managed to grab with him recently. Who is Fred Taylor? Keeping a finger on … Read more
I have to admit that I’m a big Singapore Airlines (SIA) fan, and when someone says “you’re a great way to fly”, I can almost sing the SIA melody in my head. But even I was surprised when SIA announced that they will be launching a low-cost long-haul airline, on the lines of AirAsia X … Read more
Do you remember the first time you ever flew? What do you remember about it? How big the cabin was on the inside? How small those cars looked on the ground below? The pain in your ears from the air pressure, or perhaps the gum you had to chew to make it go away? Alice … Read more
Airlines, as we all know, seem to have taken to social media like a fish takes to water. Well, almost. Over the last three months we’ve shared with you 40 case-studies that have revealed how airlines have used the predominant platforms of social engagement via our Top 10 Facebook, Twitter and Location-Based-Service Initiatives and Crowdsourcing … Read more
For bringing us campaigns like Winglet Wednesdays and offering exceptional customer service through Twitter, the SimpliFlying Hero for April 2011 is Greg Hounslow, Emerging Media Advisor at WestJet, the man behind the strong social media setup at WestJet. Greg Hounslow, began his career at WestJet in various front line, leadership and management roles. Through his … Read more
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