Hello Rockstar! Congratulations. You’re now one step closer to being hired as SimpliFlying’s Community Engagement Associate. Based on your highly creative “cover letter” submission, we have decided to give you the following task to accomplish. Only the Top 3 performers from this round will proceed to the final stages, which is the interview with the team … Read more
Today, I delivered a speech in London, at the Travel Distribution Summit by EyeforTravel, on how airlines can drive better results on social media by keeping their focus on specific groups of travelers, rather than blanket-marketing to all of them. The two key points I raised were: Airlines need to dissect their customers on social … Read more
Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the April 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts: 99.8% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service … Read more
SimpliFlying launches World’s first iPhone app for airline executives! “This changes everything. Again.” It is only apt that we use the iPhone 4 tagline to kickstart our new iPhone app for airline marketing executives. For quite some time now, SimpliFlying has been at the cutting-edge of thought-leadership in airline branding and marketing. We’ve always strived … Read more
This guest article is by Pauline Hoogervorst, Director, Customer Service Solutions, AirGate Solutions. Pauline’s focus during her career has been Customer Management, experienced from both Operational and Commercial sides of the aviation industry. This also gave her the opportunity to understand the gap between the “Marketing Promise” and the “Customer Experience”. Her motivation and drive … Read more
As airlines continue to grow into the social media age, there seems to be a common, clumsy mistake that will likely become a major point of contention in this space: a call to action without a communicated incentive. Halfway through my flight from Washington (IAD) to Seattle last week, I received a special surprise along … Read more
When I recently delivered a keynote speech on how airlines can drive ROI from social media, the topic of selling airline tickets on sites like GroupOn and LivingSocial has was raised in the Q&A that followed. And the responses have been mixed on this – some airlines don’t mind trying it, while others are concerned … Read more
Are you sitting comfortably? For many of us on flights these days, be they long haul or short, the answer is no. This can be due to anything from someone incessantly kicking the back of your chair to a loud snorer or an unhappy child. However, it seems that aircraft furniture of the future is … Read more
There has been a lot of ruckus about the relevance of loyalty programs lately, where many frequent fliers have been disgruntled by their respective programs. Part of the problem is also that airline loyalty programs have never been fun – they’re only about earning and burning miles. But that may change, if Virgin Atlantic has … Read more
There seem to be two types of people in the world: Those who think check-ins using location-based services matter, and those who think they don’t. Much to the dismay of the latter, at the moment, location-based services are gaining traction. Fast! What seemed initially to be a frivolous plaything of over-zealous travelers and socializers is … Read more
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