We attended the Passenger Terminal Expo and Conference in Copenhagen March 29-31, where 3500+ industry attendees gathered to listen and debate topics across the full range of airport issues. We focused especially on presentations that dealt with and impacted the Passenger’s Travel Experience. Our expectation was that we’d learn how the airports were implementing strategies … Read more
I received a ton of feedback and compliments regarding our recent partnership announcement with IATA – where SimpliFlying will be running 3-day courses on airline social media strategy across IATA’s training centers globally. A lot of you asked me for the specific dates and details of these courses. While they’re all listed on the IATA … Read more
This is a guest article by Ron Kaufman. Ron is the world’s leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling “UP Your Service!” books and founder of UP Your Service! College. To enjoy more customer service training and service culture articles, visit UpYourService.com. This article … Read more
We’ve all seen how @DeltaAssist is helping travelers out on Twitter, and now on Facebook too. Then we learnt that 93.8% of all tweets to airlines in March 2011 were about customer service issues [see infographic]. Seeing these trends, it was only a matter of time before we saw more customer service functions go social. … Read more
Sounds like a delicious puzzle, doesn’t it? A few days ago, we put up a video that asked a shorter question: What does Seth Godin have in common with SimpliFlying? Through the hints in the video, we intended you to find clues about the next great product that we’re launching next week. Here, have a … Read more
Remember Rico? How about the “Fit to Fly” safety video that has been viewed more on Youtube than in-flight? Or the Bare Essentials safety video – all in body paint? For taking something as mundane as a safety video and making it really fun, and powering Air New Zealand’s marketing strategy through social channels – … Read more
Over the last year or so, one of the fastest growing aspect of SimpliFlying has been our training services – from MasterClasses to webinars. So this year, in addition to clubbing these services under SimpliFlying University, we have also partnered with IATA to offer advanced training and certification courses for airline executives looking to get … Read more
The Backstory These are very exciting times in the airline industry. Last month, I shared a number of vital statistics about airlines’ twitter usage at a keynote in San Francisco [view presentation]. While those gave a good overview of how the industry is using the platform, one key aspect was lacking – the social media … Read more
Sociable – like real-world sociable.. Have you ever been sat on a plane wishing you were next to someone else – may be the guy next to you was chatting non-stop while you wanted to take a nap? Have you ever had time to kill as you waited in an airport – but found yourself … Read more
We’re launching a new product very soon. Watch out for more details soon… (and not just Seth Godin, Malcom Gladwell has something in common with us too!)
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