Ambush marketing is not something we associate with airlines. It’s what we see generally during the soccer world cup, when advertisers try to associate themselves with the event, without even paying a fee. Google “ambush marketing” and you’ll find great examples. Now, it seems German airlines are on a roll these days when it comes … Read more
As many of you are aware, I recently did the opening keynote on driving social ROI for airlines, at the Social Media in Travel Summit in San Francisco. I was honored to share the stage with some well-respected travel brands, like TripAdvisor, Google Travel and IHG. Though, the highlight of the conference for me were … Read more
At a conference in Acapulco, Mexico this week, after my speech, a journalist asked me – how can airlines create viral videos? And my answer to that was… you can’t “create a viral video”. You can create a video and hope that it goes viral, meaning it gets watched by a lot of people and … Read more
Managing an airline’s presence on social media can be an extremely demanding job. This is due to several reasons attributable to both the platforms used as well as those managing them. One thing is certain: in almost all the conversations I’ve had with airline executives, having a large audience on Twitter and Facebook (the two … Read more
As Twitter celebrates its fifth birthday amidst much fanfare, replete with revelation of details about its early days, we thought it apt to analyze and publish the best Twitter initiatives by airlines. Along with Facebook (on which we did a Top 10 last month), Twitter holds forte as the “go-to” social media platform for most … Read more
When was the last time you did something for the first time? That’s a question I often ask my friends when I meet them. I bring it up now, because I’m doing something for the first time today – being part of the highest dance party in the world, on-board KLM’s first flight from Amsterdam … Read more
Recently, SimpliFlying was invited to present on the topic entitled “Delivering Brand Value & Customer Expectations through Social Media” at the Malaysia Airports Concessionaires Conference, to a hall full of airport retailers and commercial managers at airports. We focused on the increasing competition, lower traffic growth in certain geographic regions and changing demographics of travelers … Read more
After Delta Airlines pioneered the booking engine on Facebook, they have now brought their popular Twitter channel, @deltaassist to Facebook. As some of you might be aware, the service aims to resolve customer service issues online by directly interacting with them in real-time. The service has more than 17,000 followers on Twitter, so there’s certainly … Read more
For creating innovative Facebook and Twitter campaigns like KLM Surprises and various crowdsourcing projects, guiding KLM during the the ashcloud crises and being a key part of a team of 16 people engaging customers on social media, Lonneke Verbiezen is the SimpliFlying Hero for Feb 2011 (Yes! Heroes is back!) The volcanic explosion that led … Read more
After Delta Airlines pioneered the booking engine on Facebook, Malaysia Airlines has become the second major airline to introduce booking, and also allow passengers to check-in and choose to sit next to a friend, using Facebook! I had shared this example in my keynote last week in San Francisco, and after receiving multiple emails, sharing … Read more
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