As I passed through the US Immigration recently, when the official asked what I’m going to the US for, I replied, “I’m delivering a speech at an airline loyalty conference”. To which he casually exclaimed – “loyalty for airlines? I just go for the cheapest fare man!”. That gave me even more impetus to try … Read more
It may seem like an absurd question – why would an airline know a cryptic user id? But what if he’s a real person, on Twitter? Moreover, if he’s a top tier frequent flier? And tweeting about you all the time too! Then I’m sure the airline would want to know about him. I just … Read more
Today, I delivered the opening keynote at Eye4Travel’s Social Media in Travel Summit, in San Francisco. The theme was on driving ROI from social media efforts from travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation here for your viewing pleasure. A video will be shared as … Read more
**This a follow up article to the LIVE coverage of the Lufthansa A380 inaugural flight to JFK, by Rachel Levy** On Tuesday, Shashank called me and asked “What are you doing this weekend?” Knowing him, I knew that was probably trouble =p Apparently Lufthansa was going to be flying the Airbus A380 from Frankfurt to … Read more
**This was the LIVE coverage from the event. For post event trip report with videos and hundreds of photos, please click here** Once again, we’ve been fortunate enough to be on the inaugural flight of an A380 to New York. Almost two and a half years ago, we brought to you the first Emirates A380 … Read more
It’s a very simple proposition. “Like” a Facebook fanpage to get a random reward. In the case of American Airlines’ AAdvantage, the reward is to get between 100 to 100,000 miles just for liking their Facebook fanpage, in their Mystery Miles contest. If the smart folks at AAdvantage had run this campaign a week earlier, … Read more
I came across a very insightful infographic yesterday, and couldn’t help but publish it here. It’s about airlines’ usage of Twitter. Before you dive into the infographic, a few questions to think about if you’re managing your airline’s Twitter presence: While an United Airlines sends out 3.3 tweets per day, they receive 164. The fact … Read more
Of late, there’s been a surge in airlines highlighting their flight attendants, like we saw with airBerlin’s weather girl on TV. And now, the most famous flight attendants of all – the Singapore Girls, are back at the forefront of a renewed Singapore Airlines brand strategy. In advertisements released this month, there are no A380s. … Read more
Airlines these days seem to be tripping over their feet to generate interest and subsequently greater audience numbers on their Facebook fanpages and Twitter accounts. What is interesting in this trend is not the explosion of social technologies but the paths to social explosion that airlines are taking. Some airlines have booking engines on Facebook, … Read more
Airlines sponsoring weather segments on the news is nothing new. We often hear “weather sponsored by…” or “today’s weather brought to you by…”, before or after the segment. What’s new is how airBerlin has started doing it. German cable television news network N24’s weather girl now presents the weather wearing the full airBerlin cabin service … Read more
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