In a recent conversation with a senior airline executive at a conference in Singapore, he proudly boasted to me how successful his airline’s social media efforts have been. “We will soon be the most followed airline in the country, even ahead of the national carrier!”. I didn’t quite understand what he was so happy about. … Read more
Recently, the Eurpoean airline Jet2 shut down its Twitter account. Possibly because they couldn’t scale up their efforts. Well, at least Jet2 officially shut it down. Many other airlines and airports that caught the wave of excitement about social media last year and started Twitter and Facebook accounts didn’t have a strategy behind scaling their … Read more
Recently, I discovered that Hainan Airlines of China has been awarded a “5 Star” status by Skytrax putting them in the same reign as Singapore Airlines and Qatar Airways. While Hainan might be a decent airline, putting it in the highest category seemed out of context. And it wasn’t just me, discussing sprouted up around … Read more
Last week, I spent over 18hrs flying from Vancouver to Miami, and back – across three airlines. While one was good and one ordinary, the flight attendants in one were seemed bored of their jobs and didn’t quite care much about giving a superior service to passengers. Firstly, the two serving me were both at … Read more
Spanair delights holiday travelers Just around when thousands were stranded at London’s Heathrow Airport and missing Christmas gatherings, Spanair had delightful surprise in store for their customers. On Dec 24, Spanair’s flight from Barcelon to Las Palmas arrived close to midnight. And when the passengers reached the baggage belt upon landing, they were surprised to … Read more
The journey till now… SimpliFlying, the blog, is now almost three years young. The 358 articles on this blog on airline branding and social media have been read almost half a million times by readers from over 200 countries (gotta drive some traffic from Madagaskar!) And thank you for making it such a huge success. … Read more
While I was extremely lucky to get myself out of Heathrow yesterday, most people were not. There were foam mattresses laid out across Terminal 3, with travelers stranded for up to three days. In fact, I only know one other friend who managed to get out on time! As I boarded my flight, I got … Read more
There’s a famous saying that the way to a man’s heart is through its stomach. I guess the same applies to an airline passenger’s heart too. Turkish Airlines has taken this quite seriously – a partnership with Austrian gourmet entertainment company Do&Co has not only resulted in the ‘Best Economy Class Catering’ at the 2010 World … Read more
As many of you are aware, I spent the last week in Istanbul at the IATA Commercial Strategy Symposium, being the Chairman of the eMarketing track as well as delivering a keynote on why CRM = Cult Relationship Management (view presentation). The last session at the conference turned out to be an intimate round-table sharing … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.