A day after Cathay Pacific unveiled its new Business Class seats amidst much fanfare in Hong Kong, SimpliFlying visited CX City to indulge in some general geekiness (read: check out flight simulators) and fun (read: have a look at the mock-up cabins used for crew training). Eventually, I also got the opportunity to test the … Read more
This week, as many of you are aware, I’m in Istanbul for the IATA Commercial Strategy Symposium. I will be Chairing the eMarketing track, delivering a keynote on the future of CRM for airlines and moderating a few panels. And as always, there will be live updates from the conference on this blog, featuring speakers … Read more
This evening, at an event in Hong Kong that was attended by more than 3000 people, Cathay Pacific launched its next-generation Business Class seats as well as freshly designed staff uniforms. Web forums had been abuzz with speculations about the exact details of this event for quite some time now. And this evening Cathay went the … Read more
Remember how Eurocontrol used social media to update travelers in the aftermath of the Icelandic volcanic eruption? Another crises, this time the Spanish Air traffic controllers strike, has caused the whole Spanish airspace to shut down. And AENA, the Spanish air traffic management organization has responded by using social media. A brilliant analysis of the … Read more
How often have you been on a flight, browsed through the in-flight magazine, flipped through the IFE channels, only to find nothing that interests you? In fact, as you increasingly travel on budget airlines, there are hardly any entertainment or reading options to begin with. Lufthansa has created a solution, called CloudStream. Your in-flight content … Read more
I recently traveled First Class on Singapore Airlines from Singapore to Los Angeles. And then traveled Business Class on Emirates, from Singapore to Dubai.The former has been a dream for some time, and I was keen to learn what the real difference was. Alas, it was quite simple. In both the flights, I felt a … Read more
Forget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the air! Yeah, you got it right, in-flight. Now that’s stricking the iron when it’s hot. Last week, I flew Singapore-KL on Firefly (first time on an ATR) and just … Read more
I regularly speak at leading aviation events globally. And I try to keep all of you involved in those too, by sharing all of my presentation slides online, and often giving the opportunity to SimpliFlying readers and Twitter followers to come join me at these events. Two passes were given away for London’s airline social … Read more
SimpliFlying recently led a hands-on social media MasterClass for Thai Airways, at their Head Quarters in Bangkok. The attendees for the hand-on MasterClass included senior managers and executives from the Royal Orchid Plus loyalty program, PR, Marketing and Customer Service. Like all MasterClasses SimpliFlying has led, a lot of emphasis was paid to hands-on exercises. … Read more
On SimpliFlying, we’ve spoken about AirTran’s EveryFlight.com, and more recently about Cathay Pacific’s Art of the Dessert contest, among others. What we see is a trend that shows airlines adopting the technique of brand co-creation, often using social media. Which simply involves the community’s inputs in coming up with new initiatives and rejuvinating current ones. … Read more
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