How would you like to be served a dessert on a flight, which you created yourself? Well, now you can actually do that thanks to Cathay Pacific. The airline is encouraging its Facebook fans to submit photos and recipes of Asian desserts they’ve created, to win Business Class tickets (read review here) to Hong Kong … Read more
Have you heard of Rico? If you answered “no”, you’re missing the birth of probably a cult airline brand icon that may just reach the heights of what Richard Branson is to Virgin Atlantic, or what the Singapore Girl is to Singapore Airlines. And I’m not kidding. When Mary Kirby first told me about Rico … Read more
Here is my presentation how the connected traveller is changing the airline business and how LATAM group can stay ahead of competition. If you have questions about this presentation, please feel free to email me at shashank@simpliflying.com. You can view more of SimpliFlying’s presentations here.
On the 21st of October 2015 SimpliFlying organized the world’s first airline marketing innovation lab in Las Vegas. The event was attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo. It comprised roundtables led by … Read more
On social media, it is just as important to give love, as it is to seek out favors from fans. After winning the SimpliFlying Best Social Media Campaign award last week in London, for their MySkyStatus tool, Lufthansa has now reached 100,000 Facebook fans. And to thank them for their love, Lufthansa is giving away … Read more
I’ve just returned from the Asia-Pacific region, where the use of dedicated budget airline terminals is becoming the dominant format of new air terminals in the region. They have been put in place to support low cost carrier (LCC) growth. This format is certainly not new, as LCC air terminals are in such places as … Read more
Our colleague David Orton’s recent post on the topic of Location Based Marketing raised some good points on the challenges facing Airports and Airlines. The basic cause and effect is that current web properties and services are structured in operational silos, which do not consider the passenger as the primary focus. In our current program to create … Read more
If you’ve been in aviation for some time, you’re probably familiar with the Freddie Awards. In fact, that’s where I gave one of my first keynotes on social media for the airline industry. In fact, in May 2009, I also had the opportunity to interview Randy Petersen, the man behind the awards, right here on … Read more
In speaking with several industry colleagues, we had the feeling that the agendas of the upcoming airport conferences this fall seem to have a common theme. Many sessions are devoted to the creation of new non-aeronautical revenues. But, we feel that the sessions unfortunately focus on ‘more of the same’ – the same topics repeated. … Read more
Malaysia Airlines Wins “Best Use Of Social Media To Drive Revenue” Award 4 Oct’10 || Malaysian Airlines News “Malaysia Airlines won the “Best Use of Social Media to Drive Revenue” award at the inaugural Simpliflying-Airline Business Social Media Excellence Awards for Airlines.” … read more SAS wins social media award for crisis communication 2 Oct’ … Read more
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