We have had quite a few requests to update our Twitter and Facebook tables from airports. Yo simplify the process, we’ve created a tool that allows airports to update their own data. The SMI Index Tool is an entry level ranking tool that enables airports to gauge their relative usage of social media. To Update Your … Read more
In our previous blog on social media metrics, we briefly touched on organizational issues as it applies to airports. First was, what changes may need to be considered in terms of people, skills, methods of deployment and KPI measurement. We want to ensure that initiatives of value are properly aligned with desired outcomes – if … Read more
From our recent survey and analysis with many airports using social media to date, we are able to categorize the organizational adoption of social media in airports- in terms of how it is being adopted, which departments and for what purposes. Some background into the situation is warranted as many airports have not begun the … Read more
The Simpliflying Hero for the month of June 2010 is….(drum roll)…Richard Ziskind. Richard is being recognized for his outstanding work at Omni Air International, with the introduction of social media to the organization. He began his career with Omni Air in 2006, directly into his current position of Senior Director Marketing. Richard says, “[my] position enables … Read more
When it comes to airline branding, it’s the little things that happen at the various touch points that make the brand stand out, ultimately driving customer loyalty. I flew from Mumbai to Delhi yesterday on Indigo Airlines, a leading domestic budget carrier in India, known for its tongue-in-cheek branding. I have a habit of being … Read more
I’ve spent early last week in Kuala Lumpur, Malaysia, speaking at and Chairing the Pillars of Aviation conference, featuring industry stalwarts from around the world, including airline and airport heads. The conference instilled a lot of positivity in me, about the future of the sector, especially in the Asia-Pacific region. Airports demonstrating leadership For starters, … Read more
I’ve spent early last week in Kuala Lumpur, Malaysia, speaking at and Chairing the Pillars of Aviation conference, featuring industry stalwarts from around the world, including airline and airport heads. The conference instilled a lot of positivity in me, about the future of the sector, especially in the Asia-Pacific region. Airports demonstrating leadership For starters, no … Read more
Now that we’ve posted our Top Twitter Airports and Top Facebook Airports, it’s appropriate to state the caveat. As one comment suggested, “we need to be careful with this type of analysis”. We agree completely. The lists were compiled with the purpose to determine which airports were using social media as part of their marketing programs. Now the … Read more
The use of metrics in social media can be misleading, as was the use of Internet Marketing metrics before them. A case in point would be the total number of page views – which may sound exciting, but we learned that if the bounce rates were high and leads were not captured and acted upon … Read more
Before applying Social Media Marketing metrics and analytics to the streams of social messaging types coming in and going out of airports, it is important to decide on the Top Level Strategic Objectives these metrics will support. In terms of ROI, Social Media can be mapped to business and marketing values as in classical methods … Read more
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