Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media

Dear SimpliFliers,

As many of you know (from my about page/LinkedIn/Twitter), I’m in Athens, Greece right now at the IATA Commercial Strategy Symposium 2009. It began with me leading a sold-out pre-conference hands-on workshop for airline executives on social media. Today and tomorrow I will be Chairing the e-Marketing and IT tracks.

And I also do a keynote, focusing on trigger points within the customer lifecycle on social media that can be leveraged for driving profits by an airline. And as always, I’d like to share my slides with all of you on the day of the keynote itself. They’re right below (If you can’t see them, click here)

In this presentation, I share examples of how travelers are openly sharing their travel information online, and how airlines can use this for their advantage – for driving revenue and loyalty. One very good example of this is Lufthansa’s MySkyStatus.com (read my thoughts), where you can update your real-time position while traveling, on Facebook and Twitter. I’d love to have your feedback on the presentation!

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Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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Showing 7 comments
  • oussama
    Reply

    Great presentation that shows the potential that social media presents for the airlines in terms of branding and customer loyalty. This is a great starting point on how to reach out to your passengers and becomes especially important because the great majority of the airlines have not addressed social media or even acknowledged its importance.

    There is a need for a lot of work, to define content, reach and delivery mode , by airline marketing departments. It is not only content that is important but the potential hazards and pitfalls associated with the mere speed that social media poses.

    Keep up the good work, this is only the begining.

    • simpliflying
      Reply

      Thanks for the constant encouragement!

  • oussama
    Reply

    Great presentation that shows the potential that social media presents for the airlines in terms of branding and customer loyalty. This is a great starting point on how to reach out to your passengers and becomes especially important because the great majority of the airlines have not addressed social media or even acknowledged its importance.

    There is a need for a lot of work, to define content, reach and delivery mode , by airline marketing departments. It is not only content that is important but the potential hazards and pitfalls associated with the mere speed that social media poses.

    Keep up the good work, this is only the begining.

  • simpliflying
    Reply

    Thanks for the constant encouragement!

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    Reply

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  • http://www.leasecar.co.uk
    Reply

    This is great, good luck with the presentation!

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