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Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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Up
28 '11 Oct

How SpiceJet launched Bombardier Q400 in India through social media and achieved 88% load factor

by // October 28, 2011 // 1 response
During a lot of conferences I speak at, the discussions are around what the ROI of social media is, for airlines. While we have addressed this through our multiple case studies of how airlines drive revenue and results through social media, one of the best examples of this recently has been the Indian budget airline – SpiceJet. They launched the Bombardier Q400 in India for the first time on regional routes and managed to achieve an 88% load factor in the first two weeks of operations after primarily reaching out to customers about the new product through social media.

It started out as an up-hill task, because Indians have typically not been the most keen to fly turbo-props and battling this mindset was the biggest challenge. Moreover, SpiceJet wasn’t flying these planes on major routes like Delhi-Mumbai, but secondary cities like Hyderabad-Goa – and there was a need to create destination awareness in specific segments.

The strategy developed leveraged on potential travelers educating one another about the new aircraft and learning about destinations – all through a series of contests on Facebook and Twitter.

In the slide deck below, the full roll-out strategy is detailed, which sheds light on how a small airline created a big splash using social media and launched a new product successfully.

Disclosure: SimpliFlying worked with Bombardier on the social media strategy for this project, which was faboulously implemented by the talented Marketing team at SpiceJet and their agency – iVista Solutions.

Shashank Nigam

Shashank Nigam

CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam

@simpliflying

Shashank Nigam
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