- Travel marketers surveyed revealed that using social media reduced PR costs by at least 24%.
- Most companies in the travel industry are spending over 25% of their marketing budget on social media.
- 61% of companies surveyed will spend more money on social media efforts over the next quarter.
- Interestingly, social media is being seen as a viable way to drive customer loyalty given that almost 82% of frequent flyers use Facebook and place the most importance on great customer service. (Check out our previous infographic on how the future of loyalty programs will be powered by social media.)
- Airlines are increasingly taking to performing customer service on social media as almost 86% of tweets to airlines are about customer service issues.
- There’s an increasing investment in social media platforms to engage customers. About 191 airlines now have Twitter accounts and tweets sent out by airlines increased by over 51% from March 2011 to July 2011.
While these were the points we wanted to make sure you wouldn’t miss, here’s the infographic in its entirety with some more great insights.
(Click to view larger image.)
Did this infographic get you to finally buy into social media? Or did it reinforce your belief in it? Or perhaps you’re still unconvinced? Let us know in the comments section below or tweet us @simpliflying.
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