The SimpliShare element is not a standalone stage of the Connected Traveler Lifecycle. Instead, it is more of a constant that not only provides the fundamental link between the SimpliTravel and SimpliDream elements, but also connects all other elements to each other.
Shared content (if positive) can push new people to start dreaming or help them move to the next stage of their traveler lifecycle. Both airlines and airports must understand this in order to be successful in their engagement strategies. We present below the 10 best engagement initiatives that have actively encouraged social sharing. We hope you enjoy the case-studies. (Note: The Connected Traveler Lifecycle comprises four parts in addition to SimpliShare – you can view case-studies specific to them at SimpliDream, SimpliPlan, SimpliBook and SimpliTravel.)
Latest posts by Marco Serusi (see all)
- Ryanair has a Great Brand. What is the Secret to its Success? - October 22, 2014
- [Presentation] Changing Times: The Latest Trends in Airline Marketing - October 14, 2014
- What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff - August 20, 2014