Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability to share content and experiences (both positive and negative) while also influencing others. This has compelled airlines to sit up and take notice of travelers’ needs, desires, wants, aspirations and queries.
The SimpliShare element is not a standalone stage of the Connected Traveler Lifecycle. Instead, it is more of a constant that not only provides the fundamental link between the SimpliTravel and SimpliDream elements, but also connects all other elements to each other.
Shared content (if positive) can push new people to start dreaming or help them move to the next stage of their traveler lifecycle. Both airlines and airports must understand this in order to be successful in their engagement strategies. We present below the 10 best engagement initiatives that have actively encouraged social sharing. We hope you enjoy the case-studies. (Note: The Connected Traveler Lifecycle comprises four parts in addition to SimpliShare – you can view case-studies specific to them at SimpliDream, SimpliPlan, SimpliBook and SimpliTravel.)