SimpliFlying in The News – May 2013. Channel NewsAsia, TTG Asia, The Aviation Writer, Qatar Today

“The social era may be frightening for an industry that has traditionally held firm control over marketing and operations, but it has also given airlines the unique opportunity to understand what drives customer actions better than ever before,” as Qatar Today Magazine picked out from one of SimpliFlying’s earlier articles.

 

This unique opportunity presented by the age of the Connected Traveler is the reason we continue to push for airlines to continue staying in the know for the latest marketing innovations and break out of their traditional comfort zone.

‘Focus’ has been one of the key themes that we drove during the keynote as Travel Distribution Summit #TDSAsia in Singapore earlier this week, and TTGAsia featured research insights from our Airline Social Media Outlook 2012/ 2013 to shed more light on this.

Below are articles where SimpliFlying has been featured in the media this month. Please enjoy reading!

SIA seeks to boost earnings amid global economic slowdown
Channel News Asia || 31 May 2013

Southeast Asia’s biggest carrier has been finding ways to boost earnings as profit margins continue to be squeezed by the slowdown in the global economy… Shashank Nigam, CEO of Simpliflying, said: “It really depends on what partnerships they strike. That’s going to be key for SIA because…” View the video interview below or read more here!

Airlines likely to raise social media budgets for 2013
TTG Asia || 30 May 2013
More airlines are clamouring for a slice of the social media pie, with more than 70 per cent of them intending to increase their budgets in this area this year – although many are struggling to do it right… Read more!

How travel marketing is changing in Asia
HotelMarketing.com || 28 May 2013
SimpliFlying’s Shashank Nigam shares his presentation at the Travel Distribution Summit in Singapore with lots of statistics from the Asian travel market and key observations and recommendations for travel brands targeting Asians… Read more!

Old-fashioned airline marketing tactics aren’t enough to engage the ‘connected traveller’ – here’s five reasons why!
The Aviation Writer || 27 May 2013
Airline marketing has entered an exciting, unpredictable and creative phase. In the words of Patrick Murphy, ex-chairman of Ryanair, “the biggest change that has occurred in the airline industry in recent years has been the use of social media”… Read more!

More coverage

Flying Digital
Qatar Today || March 2013 Issue
In a highly competitive market, airlines are increasingly embracing technology as a means to develop their brand and keep up with evolving customer expectations… writing in Airline Passenger Experience in late 2011, Shashank Nigam noted that whilst “the social era may be frightening for an industry that has traditionally held firm control over marketing and operations, but it has also given airlines the unique opportunity to understand what drives customer actions better than ever before.”… Read more!

 

If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com

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