5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards

SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing.

The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller.

Now in its fifth year, SimpliFlying Awards 2014 includes 6 categories that will judged on two levels: public voting (30% of total score) and a cross-section of established aviation and travel experts (70% of total score).

Key Dates

  • Shortlisted nominees will be announced on June 15, 2014.
  • Shortlisted entries will be put up for public viewing and voting on July 18, 2014.
  • Top 3 per category will be announced in mid August. The awards will be given out on at a ceremony on September 12, 2014 in New York City.

Last year’s winners include KLM, Amsterdam Schiphol Airport and Qatar Airways. A complete list of 2013’s finalists can be seen here and the winners listed here.


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Special Category

Most Creative Campaign by Airline

We invite you the public to nominate the most memorable and innovative campaign that you have seen from an airline since 2013. The shortlisted airlines will be invited to submit a brief entry about their campaign, that will be judged on:

1) Novelty Factor 2) Online engagement results 3) Any other additional results or metrics the airlines wish to highlight

*Note: Nominations has closed.

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2014 Award Categories

(The shortlisted finalists and their presentation pitches submitted for the respective categories will be announced shortly.)


Best Airline on Social Media

Need to demonstrate that how social media and other digital technologies are consistently integrated into overall marketing and business strategy for the airline, especially in the past two years.

Shortlisted Finalists are: Southwest Airlines, Turkish Airlines, Azul Brazilian Airlines, KLM, Lufthansa

Best airline finalists sfawards14


Best Emerging Airline on Social Media

Applies to airlines that just joined social media in the past two years or have showed dramatic increase in social media activity in the past two years. Need to demonstrate how social media and/ or other digital technologies are used to drive marketing goals for the airline.

Shortlisted Finalists are: IndiGo, Emirates, flynas, Etihad Airways


Best Customer Service using Social Media

Need to demonstrate the ability to respond to and engage with customers on social media to create value and meaning relationships with them

Shortlisted Finalists are: AirAsia, Virgin America, Southwest Airlines, KLM


Best in Driving Revenue using Social Media

Need to demonstrate the  ability to drive sales through innovative and targeted campaigns on social media

Shortlisted Finalists are: WestJet, KLM, Volaris, AirAsia, flynas


Best Use of Emerging Platform by Airline

Need to demonstrate how a particular platform (any platform excluding Facebook, Twitter and YouTube) is used to drive marketing goals for the airline

Shortlisted Finalists are: Air New Zealand, Turkish Airlines, Aer Lingus, Qatar Airways

2014 Judges

Henry HarteveldtHenry Harteveldt, Atmosphere Research Group

Henry has been a travel industry analyst for more than 14 years, focusing extensively on the airline, lodging/hospitality and cruise sectors. He has published more than 125 reports on a variety of topics, including traveler behavior, loyalty marketing, eCommerce, mobile, product merchandising/ retailing, and distribution. Prior to starting Atmosphere Research, Henry spent nearly 12 years leading the global travel industry research and consulting practice at Forrester Research, Inc.  

Mary Kirby 100 bio pic

Mary Kirby, Runway Girl Network

Mary Kirby has covered the aviation industry for 16 years. She joined Flightglobal in 1999, and by 2007 was senior editor at its weekly title, Flight International, where she was also proprietor of the highly regarded Runway Girl blog. In 2011, Mary was appointed editor-in-chief of the Airline Passenger Experience Association’s magazine, where she brought prominence to its media, and successfully grew its reach. In 2013, she launched Runway Girl Network, which covers the airline passenger experience, and highlights the accomplishments of women in aviation.

David Mogensen100

David Mogensen, YouTube, Google

David brings 13 years of marketing experience to Google, where he leads a team focused on modern brand building.  In this role, he is responsible for defining how Google and YouTube are positioned to Fortune 500 brands as well as Google’s brand thought leadership efforts and partnership with TED on its Ads Worth Spreading initiative.  

Christian Kamhaug

Christian Kamhaug, Hill+Knowlton Strategies

Christian spent 13 years in the airline business before leaving his “first love” and moving to the PR-industry. He now heads the Travel & Turism Practise at Norway’s largest PR-firm Gambit Hill+Knowlton Strategies. His last position in the airline-business was Head of Social Media at Scandinavian Airlines (SAS), where he was instrumental in bringing SAS into the social scene. In 2010 he accepted the Simpliflying Social Media Awards for best use of social media in a crisis, for the ground-breaking way social media was used during the “ashcloud” crisis of April 2010.  

Hillary Gurber 100

Hillary Gurber, Google

Hillary Gurber is a passionate sales executive with over ten years of experience in digital advertising.  In Google’s Travel Vertical, Hillary partners with leading airline and hotel customers to deliver best-in-class solutions across display, mobile, video and social platforms.  Prior to joining Google, Hillary held sales roles at Demand Media and Yahoo!; at both companies she was recognized with noteworthy awards for revenue growth and sales leadership.

Brian Carr

Brian Carr, Twitter

Brian works on the travel/tourism vertical at Twitter’s headquarters in San Francisco, CA. Over the past few years, Brian has helped evangelize the Twitter platform and drive marketing solutions to a wide breadth of marketers throughout the US and abroad.  This includes strategy and product adoption from an organic and paid basis.  His work includes partnerships with major airlines, hotel chains, online travel agents, cruise, rental car agencies and domestic and international visitor bureaus/destination marketing organizations.  




About SimpliFlying Awards for Excellence in Social Media

The SimpliFlying Awards for Excellence in Social Media, established in 2010, are the only annual awards dedicated to recognising the best social media campaigns and practices in the aviation industry. Committed to raising the standard of airlines and airports on social media, the SimpliFlying Awards promote the exchange of knowledge in the sphere of social media by recognising the best airlines, airports and travel providers on social media and inviting award winners to present and share their successes with the rest of the world. Each year, SimpliFlying Awards picks the best through a rigorous process of public voting and expert evaluation by a distinguished panel. Past award winners include KLM, Lufthansa, Malaysia Airlines and Helsinki Airport.


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