The Rise of Green Travel – how we will be able to fly in a sustainable way by 2026

The Rise of Green Travel in 2026 (not 2050!)

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers.

SimpliFlying has mapped out over 30 areas in which airlines can address sustainability and become more environmentally-minded. Welcome to the age of green travel. You’ll be surprised how close it is!

SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

During COP26, we are launching a new infographic and accompanying report that outlines over 30 touchpoints passengers will likely encounter by 2026 (not 2050!), during what we term “the age of green travel.”

Our report, entitled the Rise of Green Travel, summarizes the key touchpoints in a traveller’s journey and studies how airlines can address each stage.

We believe these are essential, realistic and achievable measures that can be implemented over the next five years as the air travel industry pivots to a greener future.

A detailed report on the Rise of Green Travel

The main infographic on the Rise of Green Travel is accompanied by a detailed report that dives into:

  1. The transition to sustainable aviation fuels
  2. The digitisation of the passenger experience
  3. The introduction of “Green Class”
  4. A circular approach to in-flight catering
  5. The rise of “green trunk routes”

Rebuilding trust in travel

Rebuilding trust in travel requires airlines to provide options for green travel throughout the customer journey. We believe significant progress can be achieved towards sustainability goals within the next five years if the entire industry works together. The Rise of Green Travel gives us a glimpse of the potential.

As SimpliFlying’s Research Director, Dirk Singer noted, 

“This is an issue that isn’t going away anytime soon for airlines. Indeed, the recent news from COP26 forecasting a temperature rise of 2.4 degrees by the end of the century means the pressure on the industry will become even more acute.”

Despite being responsible for ‘only’ 2-3% of global emissions, the aviation industry is highly visible and high profile. Many see flying as a luxury that should be heavily taxed or largely cut altogether.

This is why it’s important that airlines come together and show visible progress towards becoming more environmentally responsible, and the touchpoints in SimpliFlying’s Rise of Green Travel report shows some of the ways in which that can be done.

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