Richard Branson’s interview about Virgin America goes viral. But why?

I have another confession to make. I haven’t been on Virgin America, and I really want to try it! (the first confession was a couple of weeks back that I haven’t been on Southwest, and that I wanted to meet the rapping flight attendant). Why the sudden burst of emotions? Well, because I just watched … Read more

Third book on SIA given away in Tweepitition! 2 more to win, and an iPod

Martin Moret, the CEO of Vidamore, aka @martijnmoret, has just become the third winner for SimpliFlying’s Tweepitition, for this Tweet: Martin has won for himself an autographed copy of the outstanding book on Singapore Airlines, “Flying High in a Competitive Industry: Secrets of the World’s Leading Airline”. (read book review). Congratulations Martin! There are still … Read more

Why time is running out for the Singapore Airlines brand to get into Web 2.0

Singapore Airlines has created probably the most well recognized airline brand in the world. The Singapore Girl has done great wonders for the airline and the nation over the years. Even ardent competitors like the CEO of AirAsia, Tony Fernandes, openly claim to be learning from the airline. But the recent tough times have hit … Read more

Announcing Tweepitition’s second winner!

Drew aka @cubcrusher, has just become the second winner for SimpliFlying’s Tweepitition, for this Tweet: Drew has won for himself an autographed copy of the outstanding book on Singapore Airlines, “Flying High in a Competitive Industry: Secrets of the World’s Leading Airline”. (read book review) There are still 3 more autographed copies of the book … Read more

How Singapore Airlines converts the biggest critics into its strongest brand advocates

. You can win an autographed copy of a book on Singapore Airlines or a 4GB iPod by Tweeting any quote from this article or writing a comment here. Find out more here. Remember the story about food on Virgin Atlantic? Earlier this year, I had published an article on how Virgin Atlantic had dealt … Read more

Announcing the 1st winner for Tweepitition – Dan Webb. You can win too!

Dann Webb, who describes himself on Twitter as an “airline-obsessed college student, writer of Things in the Sky blog on BoardingArea.com” has just become the first winner for SimpliFlying’s Tweepitition, for this Tweet: Dan has just won for himself an autographed copy of the outstanding book on Singapore Airlines, “Flying High in a Competitive Industry: … Read more

Airline branding book review: Flying high in a competitive industry – secrets of the world’s leading airline (SIA)

. You can win an autographed copy of this book or a 4gb iPod by Tweeting any quote from this article or writing a comment here. Find out more here. I’ve been monitoring conversations about Singapore Airlines (SIA) on Twitter for the last couple of weeks. And unlike most tweets about airlines, a large majority … Read more

Tweepitition launched for aviation geeks. Win 5 autographed books on Singapore Airlines and a 4GB iPod!

. Announcing, SimpliFlying’s first Tweepitition! Tweepitition n. |tweep-iti-tion| – A competition for people on Twitter (Tweeple) where they can win great prizes like a 4GB Apple iPod shuffle (the one that talks!) and five autographed copies of the outstanding book on Singapore Airlines, “Flying High in a Competitive Industry: Secrets of the World’s Leading Airline”. … Read more

Randy Petersen of Flyertalk on social media and frequent flyers – Part 2 of 2

. Continuing my conversation with Randy Petersen – probably the world’s best known frequent flyer – we chat about the relevance of social media to airlines, the future of Flyertalk and Randy’s predictions for aviation in 2009. Frequent Flyers + Web 2.0 . Traditionally, travelers have picked frequent flyer programs for convenience, not always because … Read more

Sustainable Aviation Fuels Powerlist 2023

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