“True brand loyalists should ideally fly due to a deep emotional connection, not just miles.” “Your most valuable customer is like your best friend. He’s there with you even in the tough times.” These are just a couple of gems Randy Petersen shares in his interview with SimpliFlying, Live from Fort Lauderdale, Florida. For those … Read more
Dear fellow aviation and branding enthusiasts, As many of you might be aware, I’ve been at Ft. Lauderdale in Florida today for a keynote presentation at the FTMA/Freddies Conference on the topic I love the most – airline branding and social media. I’ve just done the presentation and received a phenomenal response to it. And … Read more
A couple of weeks ago, I asked had an interesting conversation with a senior airline executive in Asia. Here’s how it went: SN: What’s the emotional motivation (not $) for your customers to fly your airline? Airline exec: Erm…I’m not sure. SN: Hmm…is there someone front-line I can speak with who’d know, like the check-in … Read more
In my recent brand review of Qatar Airways’ Business and First Class, I mentioned that the X-Factor in the whole experience was actually on the ground – their exclusive terminal for premium passengers in transit. I experienced similar feelings last Friday, as I was given a private tour of JetBlue Airways’ swanky new Terminal 5 … Read more
I had the opportunity to present at Faecbook’s Global Travel Summit on the future of the airline industry, with the advent of the connected traveler. I focused on key opportunities like Custom Audiences, focusing on loyalty and best ways of selling to the senior management. Below is the embedded presentation from the event held in … Read more
63% of airline executives think that ancillary revenues will be a major source of profits in the future. But are they getting it right with the short-term moves like charging for water and then reversing the charge? Probably not. And this was the issue I addressed in my webinar entitled “Airlines 2.0: 5 ways to … Read more
Late last year, I had the opportunity to pick the brains of two Senior Partners at Lippincott, New York, on my favorite topic of airline branding. Both Randall Stone and Rodney Abbot bring tons of experience in design and brand creation and had some very interesting views to share about how airlines can tap on … Read more
Image by xrrr via Flickr . I read one of the most shocking emails I’ve come across in the recent past concerning airline staffs’ adherence to rules. This was a story published on The Consumerist a couple of hours back. In this case, Mike was trying to rush his girlfriend to Portland, Oregon, from San … Read more
I was recently interviewed once again by Addisson Schonland, of the IAG Podcast fame. This time, it was about a topic I’ve recently writting about, ancillary revenues, and what I will be covering in my upcoming webinar on April 16, 2009. Here’s the interview, for your listening pleasure (click the title to listen). ______________________________________ Making … Read more
From the moment I was handed the boarding passes for my journey, there was something special about it all…I just didn’t know what, at that time. It was the first time I was flying with Qatar Airways – which claims to be the Five Star airline. And I was prepared to put it through the … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.