Will a bloated Star Alliance result in a branding nightmare?

Star Alliance, the largest airline alliance is set to grow even bigger. Star Alliance CEO announced that they may double their size in the recent future – to up to 50 members (a quarter of whom might be Lufthansa’s babies :p). Among its members are some of the world’s largest and most admired airlines, including … Read more

SimpliFlying is “aviation website of the week” (and more accolades)

Dear Readers, I’ve got some good news to share with you. SimpliFlying has been selected as the “Aviation Website Pick of the Week” by Airplane Geeks, a leading weekly aviation podcast. Moreover, we’ve been featured on the homepage of Thirty-Thousand Feet, the leading aviation directory. What’s more, I’ve been invited to Airplane Geeks’ podcast to … Read more

Laura Reis of Reis & Reis feels airline social networks are “ridiculous”

In Part 2 of this exclusive interview, Laura Reis discusses her frank opinions on how airlines should (and shouldn’t) be using technology. Laura is the president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father Al Ries – the branding guru. Together, they have written four books on branding, … Read more

Laura Reis on airline branding – it’s all about focus and simplicity

Canadian playwright Raymond Hull is famously quoted as saying that “he who trims himself to suit everyone will soon whittle himself away.” Laura Reis has aptly applied this concept to airline branding, and concluded that airlines need to “do one thing and do it well” to build lasting brands. Laura Ries is a world renowned … Read more

Is Cathay Pacific Business Class the best way to get from New York to Hong Kong?

….

Sleeping for 12 hours straight is uncommon in today’s busy world. Doing that while blasting through the skies in a pressurized metal tube over Greenland is even more rare. But that was that was the best part of my flight from New York’s Kennedy airport to Hong Kong, aboard Cathay Pacific’s new business class last weekend.

It’s the first time that I’ve recovered from my jet lag in just a day. And that’s enough to convince me that this is probably the best way to travel from New York to Hong Kong. Let me share my personal experience, and you be the judge.

Keeping the promise

Before I boarded the flight from Kennedy airport, while browsing through the Financial Times, I saw a Cathay Pacific advertisement (see picture) for their new business class, which highlighted their cozy beds, as well as the new StudioCX entertainment systems.

True enough, those were two of the key highlights of my flight – I enjoyed uninterrupted sleep and watched a good selection of movies on the 15-inch widescreen when awake. The noise-canceling headphones that were included enhanced the whole experience. Moreover, the seats were almost exactly the same as the virtual demo on Cathay Pacific’s website. Though, I had checked the movies listing on Cathay Pacific’s website before the flight, they turned out to be different on board. In reality, the selection was better (with 100 movies!), so I didn’t really mind that.

Top quality in-flight products

There are a few key items on every business traveler’s mind when traveling long haul – privacy, comfort, space, and to a certain extent, exclusivity. Cathay Pacific’s new Business Class comes up tops in privacy and comfort. The seat converts to a fully-flat bad in just the press of a button. And the bed is very comfortable indeed. The plush pillow and blanket ensure you’re put to instant sleep.

The herring-bone seat configuration ensures complete privacy, as each seat is surrounded by a shell – perfect for the overworked among us who can’t beat the urge to open up that sensitive document. There is an international power adapter and a USB port in the seat too. There is a sense of exclusivity as well, since the Business Class passengers alighted from the plane before everyone else, had bigger television screens, tables had table covers. The AgnusB amenity kit also contained a number of cosmetics, socks and eye shades. But I have to admit that the seat wasn’t as wide as I’ve seen on Singapore Airlines’ new Business Class. Nevertheless, it wasn’t something I’d get too concerned about.

Professionalism is the key word in service

Cathay Pacific is among the famed Asian carriers like Singapore Airlines and Thai Airways that are renowned for their in-flight service. And indeed, the service was very professional on board this 16 hour flight too. It’s always nice to be greeted by your name as you enter the aircraft or just as you’re being served dinner. In my case, I had cut my thumb just before boarding and asked for a band-aid as I got seated. Though I had to wait a while (since the stewardesses were busy preparing the aircraft for departure), not only was I given three strips, but a couple of stewardess stopped by to ask me how I cut myself and if I needed anything else. That was sweet.

Read more

Why a Qantas and British Airways merger is good (and why Qantas + Cathay Pacific will be even better!)

…. Image by pchavali via Flickrllkl There’s been ton of chatter that Qantas is looking for a bedmate even since the new CEO Alan Joyce took over. Finally, British Airways CEO announced that the airline is in talks with Qantas regarding a potential merger. On the surface, it may look like a good deal, since … Read more

Virgin America’s online community – bull’s eye, or a flop?

Virgin America is the latest airline to foray into Web 2.0. It follows hot on the heels of similar initiatives by AirFrance-KLM, Lufthansa and sister-airline Virgin Atlantic. The big question is whether the effort is worth it, or is it yet another futile attempt? Will it help the brand? What else can be done to … Read more

Engaging the customer through Web 2.0: lessons from JetBlue Airways

… For about 21 hours from Oct 21 to Oct 22, JetBlue Airways did a fantastic job of what Rohit Bhargava calls “short term blogging“. They set up a Live blog, to coincide with the opening of their new Terminal 5, at New York’s JFK Airport. There were a couple of posts every hour, keeping … Read more

Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?

….. Jet Airways is relying heavily on ethnic marketing in the US to get in touch with its key target market of Non-Resident Indians (NRIs), and tapping on distribution networks like grocery stores to allow access to tickets! In this part 2 of the exclusive interview with Lisa Markovic, the Vice President of Sales and … Read more

Sustainable Aviation Fuels Powerlist 2023

No, thanks