The latest safety video, entitled “An Unexpected Briefing” is inspired from the latest movie, The Hobbit: An Unexpected Journey. It features lots of creatures from J.R.R Tolkien’s Lord of the Rings legendarium. The flight attendant doing the safety demo has decidedly pointy ears and passengers have (very) hairy feet! It even features Gollum, a creature from the universe.
Air New Zealand also bills itself as the “Official Airline of The Middle Earth” and is running a contest for viewers of the video (in-flight, and on Youtube) to win tickets to New Zealand if they spot certain codes and people!
The Airline that made safety videos fun!
Airline safety videos in most airlines tend to be boring, run of the mill repetitions. But Air New Zealand has taken the same videos and turned them from what people ignored in-flight to something people watch at home on Youtube. Many times over! The airline has probably done more for in-flight safety than any other in the world through its innovative marketing strategies.
Here’s the story of how the latest video went viral.
Latest posts by Shashank Nigam (see all)
- Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates - July 4, 2014
- Airlines need to embrace real time customer service through social media – Case Study - June 24, 2014
- [Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014 - June 18, 2014