SimpliFlying in The News – November 2012

It is always thrilling to know that our efforts are appreciated. For starters, the article Beyond the recipes and cats, how airlines and airports can also use Pinterest, written by our in-house experts Marco Serusi and Shubhodeep Pal, came out top on Tnooz as the most popular article of the day! [push h=”14″]

And since the Airport Social Media Outlook 2012 report was published by SimpliFlying in October, a major airport has chosen to increase its budget for social media spending in 2013: Dubai Airport! Find out more from The National article featuring SimpliFlying’s insights on the landscape of airports on social media here or browse the list below. [push h=”14″]

We hope you enjoy the following articles! [push h=”18″]


Beyond the recipes and cats, how airlines and airports can also use Pinterest

Tnooz || 21 November 2012

Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the most-engaging social networks around, and not without reason… Read more!

Also appeared in The Travel and Expense News Source

Airports must embrace social media to engage with passengers

The National || 5 November 2012

… While many airlines have pounced on social media to connect with their customers, airports have been slower to grasp the benefits, says Shashank Nigam, the chief executive of SimpliFlying, an aviation consultancy, who wrote a recent report on airports and social media… Read more!

Wego Indonesia Talks About Its Award-Winning Social Media Strategies

Tech in Asia || 23 November 2012

Travel website Wego Indonesia won an award for best social marketing strategy at the social media-oriented Eye For Travel Awards Asia in Hong Kong on Tuesday. Shashank Nigam, the CEO of Singapore-based aviation marketing strategy company SimpliFlying, who is a member of the judging panel for the awards, commented on the choice: “Wego Indonesia tackled a very basic challenge in the Indonesian travellers’ mindset – that there are more destinations than just Bali and Lombok.” … Read more!

Also appeared in Yahoo! FinanceDaily SocialMix Connects

It’s only the twits who are now failing to tweet

Arabian Aerospace || 12 November 2012

Getting your company to fully make use of social media is easy isn’t it? All you have to do is send out a few tweets on Twitter and have a Facebook account. Oh, and while you are at it, make sure the chief executive has a blog – written by someone else obviously… Read more!

THAI and IATF Organized Airline Social Media Strategy Training

eTravel BlackBoard Asia || 30 November 2012

Thai Airways International Public Company Limited (THAI) and International Airline Training Fund (IATF) organized three-day Airline Social Media Strategy training course under the IATF Regional Training program for THAI staff. THAI Social Media Department hosted the program for airline business, which was conducted by Mr. Shashank Nigam, for selected key participants to help improve THAI’s social media communication efficiency… Read more!

Hitit’den büyük başarı!

Star Tsknologi || 29 November 2012

(Turkey) Hitit, 2004 yılından bu yana her yıl geleneksel olarak yapmakta olduğu “Hitit Crane Havayolu Çözümleri Kullanıcı Konferansı”nıbu yıl da eylül ayında İstanbul’da gerçekleştirdi. Türkiye’den ve dünyadan 20’den fazla havayolu temsilcisi ve 35’den fazla kullanıcının katıldığı İstanbul Hiton Otel’inde yapılan konferans adeta turizm ve havacılık sektörlerinin bir buluşmasıoldu. SimpliFlying’in CEO’su Shashank Nigam’ın konuşmacı olarak katıldığıkonferans yoğun ilgi gördü… Read more!


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at
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